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Marketing Strategy: How to Refine Your Approach to Online Business

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by Rachelle Wilber
April 24, 2017


Rachelle Wilber

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn't on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700

Rachelle Wilber has written 7 articles for PromotionWorld.
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The business world is entirely different than it was just 20 years ago. Currently, you need an online presence regardless of your business type. Merely owning a website was good enough for marketing in the past, but you must think on a higher level than before. Learn how to refine your approach to online business so that sales grow on an exponential level.

Concentrate on a Targeted Group

Target your online customers with attention to their groups. Targeting your audience is critical to success because you'll see more sales with less effort as a result. Create social-media accounts that take followers' locations and ages into consideration. Target your younger audience with hip products that speak to their age. Draw up an entirely different marketing strategy for older consumers. By targeting your advertising, you'll see a better response during sale times.

Expand to Guest Blogs

An online business has many facets to it that are actually off the homepage. If blogging is part of your marketing strategy, try guest blogs on other pages. Some companies, such as The Rainmaker Institute, realize that by guest blogging, you're spreading your name to new faces. Link back to your website so that traffic moves freely between the pages. Guest blogs also help your colleagues' businesses so choose your sites carefully. Your article should be on a page that's relevant to the subject.

Look at Conversion Rates

Some companies operate a website without any attention paid to the hidden analytics. Use this information to guide your marketing efforts. There are definite conversion rates in the analytics, which tell you if customers are buying or leaving the site with each hit. Learn about when and where a customer left your site so that you can alter the page as necessary.

Consider a Mobile Element

Your online presence can't be limited to a basic website. Look at mobile applications or apps that are used in your industry. Evaluate your business's core details, and create an app that's helpful for consumers. Product listings, store hours and other information should be part of the app. Don't make the app too detailed, however, because it's meant to be an on-the-go tool rather than a comprehensive look at your company.

Don't overlook the importance of email marketing in today's business landscape. A weekly newsletter sent out to your loyal customers may not be read in its entirety, but it puts the business's name front and center. Being a familiar name in a sea of choices only makes decisions easier for consumers. They'll pick your company based on familiarity and comfort with the brand.

         


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