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5 Tips to Enhance Your Responsive Website

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by Sam Cyrus
May 15, 2017


Sam Cyrus

Sam Cyrus is CEO and co-founder of GWM, a Digital Marketing agency from Sydney. Sam is also a creative writer and likes to share his insights on entrepreneurship, business, online marketing, SEO and social media.

Sam Cyrus has written 1 articles for PromotionWorld.
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Creating a site that provides a rich user experience is incredibly important if you want your business to grow. Making your website responsive can be just the solution for your problems. Your visitors and potential clients will most definitely reward your investment, and you should be able to see your website becoming more visible and visited. With that in mind, you should know that making a responsive site has a downside, and the biggest one is performance. Fortunately, there are many simple solutions which can help you boost your site, and in this article I’ll talk about some of things you can try.

Manage Content

When developing a business site it can get quite challenging not to fill it up with content, but too much content seriously affects your site’s performance.

First of all – make sure you manage your content before starting the site itself. When you’ve planned your content in such a way that best suits the needs of your business and your clients, you can design it easier.

You can also easily influence the amount of scripts by switching them to the end of the HTML templates. This helps avoid unneeded blocking, and it is just a minor change, that can help with performance issues. In this specific situation, your primary content can load faster and other sections load later on, which helps your visitors properly focus on what’s really important on your site.

Optimize Images

Images are the biggest part of any type of website, and they are probably the biggest problem when it comes to website’s performance. Properly adjusting and optimizing images for mobile and for responsive pages can seem tricky, but it is extremely important, when you think about the variety of devices, display resolutions and platforms.

There are various ways you can approach image optimization in responsive web design. One of the great techniques is to use adaptive images. These images use one PHP file, single line of JavaScript and htaccess in order to automatically adapt to the screen size of the device they’re displayed at. CSS Media Queries analyzes the user’s window size, and sends the code for that browser, which resizes the image to a proper size.

Manage Page Elements

Other than content and text you have on your page, you have to make sure you’re using the right page elements for your website. You have to make sure you are not using unnecessary elements that can mess up your site’s performance, and yet, you have to make sure that the elements you are using are used in the best possible way.

You can always reduce the number of elements of your site. Think about it – do you really need 3 email forms on your landing page, full statistics of your visitors and third-party elements? Try to keep the performance affecting elements in low numbers, and prepare your page for the specific focus group in order to maximize its potential.

You should avoid stereotypes when building your website. Most of the business owners have generalized picture of their average user. Desktop users are seen as more static, while mobile users are seen as more active ones. This makes them represent their offers differently on different platforms and, in turn, lose consistency and visitors.

Implement A Framework

According to experts from Web Design Sydney, responsive web design and framework are becoming extremely needed, as more and more internet users browse the internet from their mobile devices. In fact, the number of mobile internet users is now higher than of those that browse the internet from their desktop computers. This is something to keep in mind when approaching the website development. There are many different responsive frameworks used today; some of them like Twitter Bootstrap or Foundation are also improving the speed of the process, while they are helping to build more stable and mobile-friendly network.

Find a Right Host

Finding a proper host for your site is essential for any serious business. A good host provides you with safety, security, and good speed. It may seem like this is a costly solution, but it’s the best one there is for a professional website.

Always check the competition, research the market and be certain of what your needs are. Don’t mind spending some extra cash on good hosting solution, or hire a professional that can help you develop a site which can achieve what you want.

Conclusion

There are lots of other solutions I haven’t mentioned here, but these are just some of the most basic ones almost anyone can use. In today’s world, where attention spans are getting ever shorter, website loading speed is a huge factor. You should try to improve your speed rating as much as possible if you don’t want to fall behind your competitors. Good luck!

         


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