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Ever Wondered What Goes On During SEO? Read This!

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by Lalit Sharma
May 23, 2017

Lalit Sharma
Lalit Sharma has written 2 articles for PromotionWorld.
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Every business today needs to have a website. It helps them to attract and capture the online market. According to studies, majority of consumers access the Internet first whenever they are searching for products. They use search engines such as Google. Your business needs to have some presence online in order to market your products or services. After you create one, the next step is Search Engine Optimization (SEO). In this activity, you gradually optimize various elements of your website so that it can be found easily on the Internet. The main objective of SEO is to make your website so popular that it emerges on the first page of Search Engine Results Pages (SERPs). When on this page, you are more visible to Internet consumers. You can perform SEO on your own website. However, for the best results, it is best that you contract the services of a professional SEO company for example, Ranking by SEO. Here is more about what they can offer you.

What SEO services can you get from professional SEO companies?

Today, there are companies that can optimize your business website such that it becomes more popular online. They work on it to make sure you appear on the first page or even at the top of the search results. Using resources, such as collection of relevant, targeted keywords and link-building skills, professional SEO companies can popularize your business website and capture more consumers online. The SEO services involve specific activities performed on your website. Examples of these are:

  1. Link building
  2. PPC management
  3. Social media promotion
  4. Managing your reputation
  5. Guest blogging

Link building

This is one of the activities in SEO. It is where a collection of inbound links to your website are created. This brings in visitors from other sites in the same niche as yours. A healthy, legitimate network of links can make your website much more popular online. As such, professional SEO companies create this network using contextual links, web 2.0 links and high authority guest blog links. An example of a professional company is Ranking by SEO found at http://www.rankingbyseo.com/. Directing more visitors to your website using these links fosters more conversions and increased revenues eventually. In addition to that, your website gets more traffic and climbs up the ranks to the top of the SERPs.

PPC Management

One of the most effective Google Marketing methods to use today is Pay Per Click (PPC). This is a model that is based on online advertising. In this case advertisers pay whenever valid clicks are performed in their advertisements placed in the Search Engine Results Pages (SERPs). These adverts feature targeted keywords. This marketing strategy is especially useful for Ecommerce websites. It delivers constant traffic and boosts the chances of revenue. Relying on PPC management performed by professional SEO companies gives your business more clients and boosts the growth rate of your site. This results in a high ranking in the search engine results. Moreover, your website visibility in the World Wide Web is improved.

Social media promotion

Social media platforms are ideal places to market your business and generate interest in your products or services. Millions of Internet users congregate online in social media platforms. They do this to exchange messages, photos, videos and chat live too. By placing targeted advertisements, creating a dedicated page and maintaining it with fresh content regularly, you can exploit social media for your business advantage. A professional SEO company can analyze your current social media reach and determine your weaknesses and strengths. With this information, they can design a social media optimization plan for your business website. This one helps by delivering millions of new visitors to your website.

Managing your reputation

Just like in the physical world, your online reputation is highly valuable. It is great to have a positive reputation online as well. This promotes consumer trust and helps you to create customer loyalty. Professional SEO companies can help you to create and maintain positive online reputation. Moreover, they can help you to perform damage control in case your business website fails in some way or is defaced. A good reputation makes you more popular, generates website visits and makes your business successful.

Guest blogging

Guest blogging is where some bloggers write material in their blogs mentioning your business website, products or services. This promotes your brand online. It also boosts the number of visitors to your site leading to higher revenues. Moreover, active links in these blogs can contribute to a healthy network. This further promotes your website's rank in SERPs.

These services can be outsources from a professional SEO company. By applying them individually or creating a strategic mix for your case, these SEO experts can transform your website, promote it and boost your success online.

How can you pick the most ideal professional SEO company for your website?

For you to enjoy the best results from an SEO effort, it is important to pick a reliable and capable SEO company. The first step to identify one is to ask for their portfolio. Every professional SEO company has a list of current and past clients. The websites of these clients make up a portfolio. Hence, ask to see the portfolio of every SEO company that you consider. After that, pick the company whose work you like best. Also, ensure that the SEO company you pick is ready and willing to share their method of working and progress with your webmaster. They can make use of special analytics tools to share information about their SEO progress with your employee or team.

Another factor to consider as you pick an SEO company such as the one found at http://www.rankingbyseo.com/ is enquiring about the metrics that they will use to measure their success. After they complete their services on your site, you expect some positive results. They should be able to explain the metrics that can be used to measure these results. Some of these metrics include the number of high quality backlinks, an increase in the Click Through Rate (CTR) and an improvement in the website ranking. In addition to that, you should have fewer bounce rates in your website.


Once you create a business website, the next step should be performing SEO on it. This is a series of steps that you can use to optimize its elements and boost your Google Marketing ability. SEO is best performed by a professional company. The services that they can offer you are indicated above. If you have a business website, SEO is an investment with perpetual returns. 


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