What is every digital marketer’s dream and nightmare? SEO! SEO takes a lot of time and effort. Without a nudge in the right direction, all the invested effort can go down the drain. All webmasters require some quick fix now and then, to help regain their SEO game on track. A few of these quick fixes can correct past mistakes and boost visibility too.
If you are reading this because your digital marketing is in dire need of redemption, then you must know that there are no new mistakes. SEO is so mainstream that there are no new problems and new mistakes you can make. This brings us to the good part, you can expect quick fixes for all problems you have faced, and you are about to face.
Let us take a look at what the leading Arlington SEO company has to say about the most common mistakes of SEO.
1. What are some of the most overlooked facets of SEO?
- The leading SEO Company from Arlington recommends the use of hreflang. This was first introduced by Google to help website owners increase the visibility of their website. This tag helps all search engines understand the language(s) you are using on a particular web page. Google can use this tag to determine the geo-targeting of your website. You should seek some professional help while implementing the hreflang tag. You need to tell the search engines aboutindexing and displaying your pages based on location data.
- Using structured data for the websiteis another factor many SEOs overlook. Using structured data is a brilliant way to include crawlable data into your web pages. You can use additional (markup) data on your website. It becomes much easier to organize and display results. You can use a semantic vocabulary to make this happen. Google prefers the use of Schema.org.
- Proper implementation of canonical tags
The rel=”canonical” helps site owners to prevent duplicate content errors. Indexing two copies of the same content can be lethal for your website rank. This element helps website owners list only one copy of the content. You can use your set of canonical tags to tell Google which copies it should index for its crawlers.
2. How to avoid duplication of content between mobile and desktop version of websites?
Creating a website has never been an easy task. With mobile-geddon, the work has become even more challenging for website developers. Now, the same site needs to be accessible from a plethora of devices including desktops, mobile phones, tablets, and laptops.
If you are building your site on PHP, you must already have at least two versions – one for desktop and the other for mobile. To keep duplicate content issues at bay make sure you annotate your content appropriately.
Having a responsive website does improve user experience and open your site up to a world of mobile customers. However, annotating them incorrectly can attract a hefty penalty from Google search engines. Google spiders push down duplicate content on any SRL.
3. How not to lose your way in a deluge of marketing data?
Big data is still a nebulous concept. Many companies are talking about big data, but rarely any of them are implying it as of 2017. The ones who are using big data are ushering in significant changes for their market performance.
- Do your research
2017 is marked as the year of infobesity. There is too much information flowing in from every direction. Finding useful information from the flood of new data, research and finding is a real challenge. Find out new ways to attract a fresh audience. Include better CTAs. Use a new toolkit that gives you and your SEO team a fresh perspective.
Your SEO is responsible for the optimization of your website. Complete optimization is only possible when you give them access to your company data. Each point of interaction including a click through, a sale or a comment acts as a source of data for your business. Similarly, your competitors have their share of data that you can harvest using some competitor analysis tools.
- Use analytics reports to build a strategy
You can use the data analytics from your competitor research to gain an insight into your marketing strategy. You can use your competitor keyword analytics to fine-tune your content strategy.
SEO is not about winning or losing. It is about perfecting your own game in your way. No two companies have the same SEO plan. You should always strive to give your users a better experience. Positive UX and reviews will automatically bump up your rank on the Google SRL.