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Modern Marketing: 3 Ways Your Social Media Strategy Is Probably Lacking

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by Emma Sturgis
August 09, 2017

Emma Sturgis

Emma is a freelance writer currently living in Boston, MA. She writes most often on education and business. Emma recommends Vasayo as an example of online business communication. To see more from Emma, say hi on Twitter @EmmaSturgis2

Emma Sturgis has written 22 articles for PromotionWorld.
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In today’s digital marketing universe, no one can argue the importance of having a strong social media presence. A vast majority of people spend a great deal of time on their mobile devices. They can search for information, gain knowledge, and buy products at any time of day and from any location. Companies that can leverage social media to engage with customers on their own turf are the ones that excel. However, there are three ways social media efforts can fail and curb your business.

Traffic to Your Website Has Decreased

When marketing campaigns no longer yield the desired results, it is often because website traffic has declined. If you are experiencing this, then it is time to evaluate your campaigns to make sure the right platforms are being used along with the right messaging. Campaigns may take an average of several months to show effectiveness, but beyond several months is a definite sign that marketing efforts are not working. Relying on the branding experts, like those professionals at Arc and Co., who design social media strategies for a living can help turn the situation around.

Brand Credibility Is Lacking

Social media is one of the easiest and most cost-effective methods of building your brand credibility. When users spread credibility and trust there will be an apparent by an increase in followers and conversions. If your Web presences is not for conversions or sales, then it is important to note how visitors react and share your information. Websites offer information, a product, or a service. Loyal brand followers will offer references, constructive feedback, and faith that your business can quickly resolve their concerns or problems. Your goal is also to give customers the feeling that you value their opinion.

Your Messages Fail to Reach the Right Channel

Selecting the right channel means being where customers are when they look for information, a product, or a service. When you know where to engage with customers, it is easier to construct an effective message. It pays dividends for any marketer to understand their customers’ needs and interests. Just keep in mind that there is no one perfect place for all your effective online media efforts. Social media just happens to be one of the best places to start.

Building brand recognition and loyalty are two of the most important reasons to engage in effective social media campaigns. The great thing about social media is that it can reach all age groups and demographics. There is always a strong possibility that your target audience is already logged in and waiting to engage with your product or service.


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