In case you do not know, social media is the world’s fastest growing trend. In history, no other industry has grown faster than the internet, except this sector – social media. Within 10 years of its introduction, the internet has managed to secure one billion users. While it’s still very much in the spotlight, there is the need to take full advantage of this seemingly temporary yet powerful fad.
There a good number of entrepreneurs out there that consider social media as a complicated learning curve and a buzzword that have no practical advantages. But to some app developers, social media marketing is the “next big thing.”
Due to its rather quick appearance, some ignorant entrepreneurs see social media as an unprofitable venture and as such, it’s now being reputed for being a passing marketing interest. However, there is a larger percentage of marketers that consider social media as an important element for business growth.
Virtually every active online marketer is participating in social media as it has proven to be very important for their business. Apart from helping to increase traffic to their websites, the use of social media tools for the purpose of marketing has helped increased traffic to their websites.
What is social media marketing?
Social media marketing is not just an ordinary marketing process but one that involves the creation of content based on the context of a specific social media platform which is aimed at driving user engagement and sharing. This helps to attract the attention of social media users thereby boosting traffic.
The result of social media marketing is gaining traffic, however, this does not just happen overnight as there so much work to be done. App developers looking to make meaningful results through SMM must be will to great engaging content that works well on each social media platform.
Content creation is one thing, but making it go viral is much more important. In order to achieve this, you have to make it very engaging so that people will be willing to share it. A good content is one that is capable of attracting and inspiring readers. Such content makes users want to tell others (friends, acquaintances, family, colleagues etc.) about it.
Top app development companies use social media sites to gain attention and gain traffic. As a catch-all term, social media is collectively used to represent sites that provide fundamentally different social actions. For example, Facebook operates as a complete social networking site that allows users to share a variety of activities such as joining events, photos, updates and so on. But Twitter operates in a rather concise manner by letting its users share only updates (short messages) with others.
Any content that does not sound engaging will fail thereby leading to no traffic back to your site. Just so you know, there are over 200 social networks with more still coming. No doubt the social media world is changing incredibly fast. Given this state of affairs, it is best to commence with the ones that have been around for a while.
Why search and social media are related
Some app developers may want to know about the existing relationship search engine sites and social media and why a search marketer should care about them. Here are some points to consider.
- The relevancy of some search results may be determined via social connections. This can either be done at a ‘mainstream’ search engine or even within a social media network.
- In a bid to find social media content, many visitors often prefer to perform searches at social media sites.
- Search marketers can use social media to build viable links that can translate into supporting SEO efforts.
- As part of a search activity, social media often feeds into the discovery of new content such as news stories.
When done rightly developers can benefit from betting on ‘the next big thing.’ Whether you are just getting started on an iPhone app development strategy or you already in the final stages of the development process, you cannot just afford to miss having a proven and well established social media account.
Here are some key social media terms to learn about.
Engagement
When you produce and publish content and people begin to interact with it, this signifies that there is active engagement. Interaction can take the form of sharing, commenting, recommending and liking a post. All these forms of engagement are good, but the shares are much more important.
Share
It is referred to as the social media currency. As a matter of fact, it is all that matters on any social media network. It tells you how people are using your content. As you already know, it is one thing to engage and interact with content but it is much more important to share it. People will keep talking to you about potential reach, click-through rates, and impressions but what matters is how far does your content go.
Hashtags
Almost all social media channels are allowing users to employ this feature to add meta information. When it comes to marking your content as part of current trends or describing the topic of your content on a social network such as Pinterest, Vine, Instagram, Facebook, and Twitter, there is the need to use hashtags. With hashtags, your content is more likely to be shared as they tend to make it very easily discoverable.
Content
Content is generally said to be “king.” It refers to the information you are posting. Interestingly, this does not necessarily have to be a long chain of words arranged in paragraphs but can take the form of a video on Vine, an image pinned on a board on Pinterest, a photo on Instagram or a status update on Facebook. Just so you know, content is custom-tailored to each platform and can come in many different forms.
In summary, you don’t have to wait any longer if you have not joined a social media network yet. When done properly, you are bound to gain more traffic and make more customers through social media marketing. Getting involved with marketing cannot be a problem if only you are interested in getting started on social media. When compared to other marketing channels, SMM tends to be more cost-effective. Realistically, there is nothing to lose by doing so.