Marketing is a challenge no matter how long your business has been around, but it’s especially tough when you have a new business and you’re trying to build more brand awareness. Results can be slow, and it’s discouraging when hardly anyone is checking out your site. For better results, try these five marketing tips.
Publish Excellent Content
There’s no substitute for high-quality content. It’s what will bring more attention to your business, and it’s what will keep people coming back for more. In the modern era where there is more competition than ever before, the only way to stand out is to publish content that people love.
Set up a posting schedule to ensure that you’re publishing fresh content on a consistent basis. If you have trouble creating content or you just don’t have the time, you can hire a freelancer to handle it for you.
Create an Infographic
Infographics are marketing gold because of how easy to read and versatile they are. The combination of text and images gives infographics a more fun, dynamic style than your typical blog post, and since there’s less to read, infographics tend to be more accessible. They work very well for social media marketing, especially because people love to share them.
Don’t be intimidated by all the design elements in the typical infographic. You can draw one up yourself using a free design tool, such as Canva, or a graphic designer can make one for you.
Learn from Successful Businesses
There have been many businesses that have come from absolutely nothing and become massive international brands. Why not learn from their examples? By researching other successful businesses that have been in a similar position as your business is now, you can see what worked and apply those techniques. You can also watch out for any costly mistakes other businesses have suffered.
Although you can learn from any business, you will likely want to start with those in the same industry as you. If that’s personal care products, you could look into how NuSkin became so successful. If you’re selling workout equipment, you could look into the stories behind Bowflex or Total Gym.
Give Videos a Try
Viewership numbers for online videos have skyrocketed in recent years, and that trend should continue as the next generation eschews cable in favor of online video services and platforms. You’d be missing out on a major opportunity if you didn’t make videos a part of your marketing plan.
These don’t need to be long, and in fact, it’s better if they aren’t. Viewers like watching short video clips that are under about two to three minutes. This small, bite-sized content is the perfect way to get your brand in front of more customers.
Market on Reddit
Reddit has become massive, and it provides a great opportunity for your business to go viral—but only if you use it correctly. Redditors are vehemently against anything that looks like spam, and if you go there trying to promote your business right off the bat, you’re asking for a ban.
Instead, find a subreddit related to your industry and post useful information there. Become a member of the community. When you do that, you can start naturally promoting your business, without looking like someone who’s only there for marketing.
It’s important to understand that there can be a snowball effect when you’re marketing a business. At first, your efforts won’t seem to be very effective. But if you keep at it, your results will grow and grow, eventually resulting in a large base of loyal customers.