Whether your whole career has been built online or you’re just getting started with building up your online presence, you’ve probably heard at least a little bit about SEO. Search Engine Optimisation is a key part of building an online brand, whether you’re launching an e-commerce store, a blog, social network, or anything else that involves a website. If done well, optimising for different search engines can improve your website’s visibility in the search engine results (SERPs), however, the emphasis here is on doing it right and correctly. Unlike in the past, good SEO is no longer about using sneaky techniques that will deceive search engines and their users, and doing so could see your site heavily penalised. We’ve put together some top tips to help you practice better SEO.
Tip #1. Have a Clear Website Structure:
When you think of SEO, you might conjure up images of keyword research, crafting content, and guest posting. However, whilst all these strategies are important for optimisation, it’s also crucial to think about exactly what is happening on your website to begin with. Search engines go through a link structure to find and index pages, so it’s important to ensure that your website’s is clear. A well-structured website with pages and subpages will be much easier for Google and other search engines to find.
Tip #2. Keep Your Web Address to the Point:
Whilst it’s getting more and more difficult today to get the domain name that you want, it’s worth spending some time and perhaps even some extra money on achieving a URL that’s simple and to the point. A visitor should be able to tell simply by glancing at your web address what your website is about. This will make sure that searchers can easily tell what they’ll be able to find on your website and its pages. Visit this SEO Agency London for further advice.
Tip #3. Use Title Tags:
A title tag is used to describe what your website is all about, and it’s important to create one for every single page on your website. It is a short sentence that quickly sums up your site or page, and it appears in several different places including SERPs, on social media, in browsers, and external pages. Keep it short, catchy and interesting to grab the attention of anybody who is searching for websites like yours. You can also add a meta-description, which will be displayed under the title tag in the SERPs. Adding keywords naturally here could work well to boost your ranking.
Tip #4. Find Keywords that Work:
SEO is based around keywords, so taking the time to do extensive keyword research is an important part of getting it right. The key to getting a good strategy is to determine which keywords users are typing into Google and other search engines when looking for brands, products and services such as yours. One of the best ways to do this is to use the Google Keyword Planner. It’s a free tool that anybody with an AdSense account can access, and will help you determine the most relevant keywords for your site.
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