Now more than ever a vibrant, easy-to-access website is essential to any good business. Whether you’re advertising for an ACH loan, or a lawn-mowing service, your website is essential to your business’s success. Indeed, it can be downright harmful to have an outmoded website negatively influencing your web traffic. Fortunately, there are several quick methods you can take to update even the most archaic websites – and get people clicking on your site again.
Look in the Mirror
Your website should be an extension of yourself online. So make sure that your values and goals are displayed for your customers to see. The more upfront you are with your brand, the better. Remember, establishing a good connection with your brand and your clients is fundamental to long-term success.
Take it Easy
If you have trouble getting around your own website – you’ve got a problem. Nine out of ten times, a simple approach is the best one when retooling a website. No one wants to waste their time navigating an unwieldy website. Rather, ensure your website is a breeze to visit, because if you don’t it’ll cost you sooner or later.
Measure Your Creativity
In general, it’s better to have colors and pictures than it is to have gray or “dead” space. And it’s important to incorporate cogent pictures and images onto your site. But be careful not to go overboard. Big gaudy pictures, and gnarly colors catch the eye and distract visitors from what you want them to see on your website. You don’t want your website to look like a Jackson Pollock, you want a clean, professional look instead.
Keep Your Readers Engaged
Easier said than done, but uploading compelling content to your website is a must if you want to attract new customers. No matter what you do, writing a consistent blog will improve your web traffic. B2B marketers that have blogs generate sixty-seven percent more leads than their competitors who don’t. If you’re not producing content – start today and keep producing as much as you can as fast as you can. It’ll more than pay off in the long run.
Readability is Key
It may not sound like much, but choosing the wrong font for your site can drive prospective clients and customers away as fast as any other blunder. Take some time to pick out an inoffensive font that your readers won’t struggle with. Again, the longer they stay on your site, the higher your chances of success are.