Content is key, and frankly is the King when driving traffic to your website. There are lots of different types of content, including text, images, videos, etc. so ascertaining what type of content is right, and when to use it, could be your key to success in 2018.
Content is everywhere; there are literally millions of blogs and websites being published over a 24-hour period every single day, so you’re going to need something a little special to stand out above the crowd. We’re going to outline 3 types of content that could result in driving major traffic to your blog or website.
1. Infographics
Infographics are simply brilliant; they allow users to digest research data in a visually pleasing manner, without the need to figure out exactly what all the jargon is.
Using the image above, imagine how much written content you’d need to display in order to get the information across to your website visitors. Not only are infographics great for showing data in bite-size chunks, with the right design, they look great too. The human eye is naturally drawn to colour, so if the information you want to get across to your visitors is readable, as well as standing out, you’ve pretty much hit the nail on the head.
When someone visits your website, you need to be able to keep them there, as well as encouraging them, and others, to return. If your users feel like they’ve taken away something worthwhile, the chance of them returning increases ten-fold, as well as referring your website to friends, family, etc. If you can build a credible connection, and bond with your users, there’s a good opportunity for you to keep engaging with them, and therefore driving more traffic to your website.
If creating an infographic seems daunting, don’t fret, there are plenty of free tools available to use that will allow you to create an infographic as if you’ve been a Photoshop Pro for years. Services like Visual.ly are a great source, and may even inspire you further to eventually create your own infographics.
2. Videos
Videos are exciting, informative, and very popular when it comes to content marketing to drive traffic to your website. 2017’s statistics peaked in terms of video content, with 2018 forecasted to produce even better results. Here are a few fun facts about video content to give you the assurance you need to implement video content into your website:
- YouTube has over a billion users
- Including a video on your landing page could increase your conversion rate by 80%
- 1/3 of all online activity is spent watching videos
- Half a billion people watch videos on Facebook every day
If those facts aren’t enough to encourage you to implement video in some way or another to your website, then I don’t know what will! With the recent launch of Virtual Reality (VR) video into the market, users won’t just be watching videos, they’ll be engaging with them, in VR.
This information is all well and good providing that your website can actually handle the technology. It’s so easy to get wrapped up in the latest trends that many people forget that website speed matters. So, before you go off creating beautifully engaging videos for your website users to view and share across the internet, make sure that your website hosting provider is right for the job.
3. Live Streaming
A similar concept to video content, with that added edge your website visitors will be screaming and shouting about. Live streaming is so easily accessible, you don’t need to be a technology whizz to figure it out, and is available on most smart devices.
Imagine keeping your users updated in real time; with live streaming you can do just this. Creating a community vibe is essential for driving more traffic to your business’s website, as well as securing long-lasting relationships with your users. Facebook and Twitter both have live streaming services, allowing your content to be shared with millions of users at any given time.
The beauty of live streaming is that you can reach out to existing and potential customers, regardless of your industry. Whether it’s a ‘how-to’ stream or a live event, your creative mind knows no bounds. Don’t be afraid to think outside the box, because we’re certain that live streaming will be a big contender in driving major traffic in 2018.