Chatbots may seem to be a thing of the future, but the truth is they are already here and in abundance. With numerous companies developing more human-like chatbots, business or all types are embracing artificial intelligence as a way of increasing their conversion rates and boosting their revenue.
Whether you are a tech startup based in Silicon Valley, or an small independent retail site working out of a home office, here are 6 ways that chatbots can help you bring in customers, promoting future success in the long run.
1. Get Personal
Consumers today expect companies to have a personality. In the past, personalizing every interaction would have been an arduous, if not impossible, task. This is why chatbots have become increasingly valuable. By interacting with your customers, the bot quickly learns about their specific needs and wants, thus making more specific and relevant product recommendation that consumers will be excited about. There is no doubt that a personalized interaction will contribute to an increase in purchases and also boosts your chances of building a loyal consumer base in the future.
2. Keeps data fresh
Keeping an updated data log regarding consumer activity is vital if you are going to keep up with the competition. While it’s worth having a date expert on your team to help you make sense of the constant barrage of data being mined every second of the day, chatbots can also effectively store important data needed to better understand your customer’s needs.
3. Helps you learn about your company
There’s a lt that goes into running a company, including a variety of daily tasks around the office that can take up a significant part of the work day. It can oftentimes be a challenge for businesses to keep track of consumer needs while they are also focusing on building their business, which is why chatbots have proven to help pick up the slack. Chatbots interact with your consumers daily, helping you learn about their needs and expectations. On an administrative level, this can help you discover where you might need to budget more, or in what areas of your business, like social or financial, you need to invest.
4. Keeps consumers coming back for more
Since chatbots can learn from conversation with consumers they can make specific recommendations and offers, which will help to boost the chances of increasing conversion rates. In addition, chatbots can help you monitor visitor activity, which can help you tweak your offerings to make sure that you are more likely to bring in new customers that may be currently on the fence.
5. Helps you harness the power or social media
There’s no doubt that social media plays an vital role in the success of nearly every business today. When it comes to social media, it’s safe to say that Facebook is one of the leading example of the power of chatbots when it comes to brand awareness. Chatbots can complement a consumer's social media experience in various ways. For example, if a potential customer finds you through Facebook they can have a real time interaction with the visitor, rather than being spammed with advertisements and offerings that may not be relevant to them. Again, proving the importance of building personal relationships with consumers.
6. Helps you free up more space in the day
Without having to worry about dealing with each customer complaint or question, you can can focus your limited time and energy on making your company ever more consumer accessible.
As you can see, chatbots are becoming an essential tool for all online businesses looking to build a more vibrant consumer base. But, before you go off and install a chatbot, be sure to invest time into researching which bot will work best for your company to ensure that you will be getting the most out of your bot, which in turn will enhance your customer experience as well.