What Defines Quality Content & Why It's Important

This is why we started with defining what a quality content for the users is

The content topic and the importance of its quality has been ongoing for the past few years and still is. Many of the technical SEO don’t really care about that as long as it follows Google’s guidelines. However, when it comes to ordering custom content and comparing price/quality it gets hard to estimate how much you are willing to spend on a bunch of texts that you only see as a primary tool and bridge between users - search engines.

What is quality content?

Before we start analyzing and go into the deep, assuming that quality content is impossible to be defined by a set of criteria should be mentioned. Content can range from a well-put short video to a 10,000-word research paper on a highly technical or specific topic to that evergreen content that is easy but still time-consuming to produce.

In other words, content’s quality shouldn't be judged by all the technical phrases used, the time it took to be completed or the length of it. Then, what defines quality content? It’s simple - does it exceed your target audience expectation of what they will find when they get to it.

What is quality content for search engines?

Usually, in the SEO world, we frequently make the mistake to worry about what search engines want. Let’s say you got lucky somehow and you ranked a certain page high. You managed to satisfy a given search engine’s needs but not your targeted audience. The whole ranking success is now useless.

This is why we started with defining what a quality content for the users is. Google, for example, cares about uniqueness, length, average time spent on the page, and a certain connection between the essence of the content and given keywords. If you have a ready quality content (from the human perspective of quality) it is much better to adapt it for every search engine out there.

Then, how to produce that quality content?

Well, if you don’t trust your writing skills, you’d better hire a freelancer or a company that produces content. How to trust a company like this? Well, just read everything you can about it. Is it engaging? Do you like the writing style? Are you ready to pay for what this particular company provides, based on the advertising content you have just read? If yes, these people probably know what they are doing.