How to Make Your Ugly Duckling Brand a Media Darling

According to the experts at Pollfish, the world’s leading mobile survey company, it’s not about what a brand does - it’s about the speed, savvy, and context in which the brand is presented to a journalist.

Here are three tactics to get your brand covered no matter what:

CAPITALIZE ON NEWS - DON’T CREATE IT 
Closely monitor current events and trends, and “newsjack” by positioning your brand within this larger context. This can be drafting a quick pitch offering your CEO as a thought leader on trending news or even presenting your brand as the amazing solution to a long-suffered problem.

COLLECT TIMELY DATA TO ADD VALUE
Journalists love data because it provides their readers with a tangible benefit—so run flash surveys to get compelling data that provides unique insight into the trend. Bonus: if you create an infographic to go with it, journalists will often use it as-is!

LEVERAGE TIMELY HOOKS FOR INSTANT COVERAGE
Find unexpected time hooks to convince journalists to cover your brand now instead of later—from quirky holidays consumers are already celebrating to anniversaries of cultural events.