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4 Reasons Why Video Marketing Is The Future Of Content Marketing

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by Leila Dorari
April 12, 2018


Leila Dorari
Leila Dorari has written 4 articles for PromotionWorld.
View all articles by Leila Dorari...

Content marketing has always been the backbone of most online marketing campaigns. However, in the last fifteen years, our society has been becoming more and more dependent on visual content. The recent rise of platforms such as YouTube, Instagram, and Pinterest ensured that humanity keeps going in this direction and the trend is only going to continue in the future. While images are limited in what they can transfer to users, videos are extremely easy to digest and understand. Video marketing can transmit a clear message in a shorter time period than any other type of marketing, which is why some of the best videography designs show clearly that videos are quickly taking over the industry.

In this article, we'll highlight some of the most important reasons why you should implement video marketing into your campaigns if you want to stay competitive in today's market.

Video Marketing Statistics 

To get the idea of just how important video content has become, take a look at these amazing statistics about the impact and usage of it.

  • Around 60% of consumers are more likely to buy a product / service after watching a video review about it.
  • Having a video in your marketing emails can boost your click-through rate (CTR) by up to 300%.
  • More than third of all ads online at this moment are video ads.
  • People dedicate about one third of their total internet time to watching videos online.
  • YouTube claims that video consumption rapidly grows by 100% every year.
  • 90% of all marketers are actively using video content in their marketing efforts.

Videos Make It Easier to Remember 

While reading information in an article can stick with a person, it depends mostly on how it's written and the reader's connection to the topic. As you probably already know, visual memory is a much better way of remembering information, which is why implementing visual memory is so important for kids. This basically means that a person, any person, is more likely to remember a video they've watched in the last month than anything they've read or heard on the internet in the same time period. Better yet, when customers remember the content of your videos - they usually also remember the brand that's responsible for it. So, video marketing can boost your brand reputation while it also heavily impacts your traffic, leads, and sales.

Another important thing is that people are up to 75% more likely to share a video than anything else online.

Video Content Helps Your SEO

While videos aren't a direct factor when it comes to SEO (Search Engine Optimization) nor  for the local search visibility - they sure help you convert better if you have a video embedded on your landing pages. Besides, YouTube has become the second largest search engine in the world (right after Google), so that tells you enough of just how much of an impact your videos can have. When users land on your website, watch the videos and give you all the necessary clicks and views - your search engine ranking will benefit from it. The main goal of any SEO campaign is to boost the incoming traffic on your website - and that's exactly what videos can do for you. Professionals from one of the most reputable video production Melbourne-based media houses, claim that while there's no direct impact - the indirect impacts that video marketing has are well worth the hassle.

Videos Rule the Social Platforms

We've already mentioned how videos are more likely to be shared than any other type of content on the internet. This is mostly because videos have become a backbone of most social platforms. When Instagram Stories were introduced - it completely changed how that platform works. People are no longer swiping forever, they're just letting the video feed get to them. This also means that you can have fresh content on your social channels more easily - and it's more likely to get shared once you publish it.

Bottom Line

The reading days are almost over. People no longer have the time or patience to go through walls of texts. Just look at what's happening with voice searches and smart home assistants. People want simplicity - and there's no easier way to get information than through watching a video. Video content is so important these days that all the prestigious universities implemented online courses. This is why it's vital for all marketers to implement video marketing in their strategies if they want to stay competitive.

         


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