Home Articles Search Engine Optimization Article

The Ultimate Guide to Integrating Social Media Marketing into Your Overall SEO Strategy

Not rated
Rate:

by Charlie Brown
April 26, 2018


Charlie Brown
Charlie Brown has written 39 articles for PromotionWorld.
View all articles by Charlie Brown...

Most entrepreneurs are probably aware that search engine optimization (SEO) means coming up with an effective strategy to boost relevant organic traffic to their business websites. Only then can these businessmen be successful in attracting the attention of online users within their target audience and encourages them to purchase what they are offering to sell to the public. However, these proprietors need to know that the concept of search engine optimization is continuously evolving with the times. Prominent internet search engines like Google are making significant changes to all their algorithms and way they allot ranks to various business websites on their result pages. Today, social media is playing a significant role in determining the popularity of a particular business website on the internet.

Importance of social media in the field of search engine optimization

Professionals specializing in this field say most entrepreneurs operating an online business are usually under the assumption that everything about search engine optimization is technical. However, in reality, this is not true. It is a lot more than placing keywords in the right places, meta description, the inclusion of relevant headlines and uniform resource identifiers (URL). They need to realize that the high-quality contents they write up for their business websites and having a good presence on different social media platforms are also just as valuable. In fact, the people responsible for operating various internet search engines consider these facts while allotting ranks to the various business website.

Such specialists further point out the impact of using the potential of social media in search engine optimization strategies entrepreneurs adapt to boost organic traffic to their business websites:

  • Maximizes local search

There is a growing tendency among internet users to search online for businesses that supply them with the products or services they need in areas they live in. To take advantage of this trend entrepreneurs need to take necessary steps to link their organization’s social media profile in various networking channels with their business websites. This makes it easier for prominent search engines to index such sites according to the places where such businessmen conduct their activities and their social media presence.

  • Social media profiles help to boost ranks

People of various age groups are using prominent social media networking platforms to look for businesses which can offer them the products or services they need. Whenever they type in the name of organization carrying on commercial activities, they expect the social media profile of the establishment to appear on its official website. Entrepreneurs who are unable to accomplish this important task will find their websites cannot secure high ranks on the result pages of prominent internet search engines.

 

3 Key tips entrepreneurs should consider boosting organic traffic to their websites using social media

These professionals go on to explain that it is possible for such proprietors to strengthen their business websites’ presence on prominent social media networking platforms to boost online traffic. To achieve this fundamental objective, these businessmen need to take into consideration the following three essential tips:

  • Keyword research

Entrepreneurs owning online businesses of various sizes need to carry out thorough research to come up with the relevant keywords for contents they write up on their websites. Only then can they be successful in launching the marketing campaigns they have in mind to promote the products or services they are offering to sell to the public. They need to realize that internet browsers use some relevant variations of popular keywords for the products or services they intend to buy. These proprietors need to come up with relevant terms which their target audience frequently use and place them in their contents to generate a high volume of search. Taking such steps will ensure their business websites generate enough ‘clicks’ from their target audience to boost their ranks on the result pages of popular internet search engines.

  • Encouraging sharing among their target audience on various social media platforms

Regardless of the level of competition their businesses face in the market, it is crucial for entrepreneurs to come up with high-quality content to attract their customers’ attention. This will help encourage such members of their target audience to share such information in the form of ‘tweets’ and ‘posts’ with the people they know on various social media channels. They should also remember to create relevant links which trace back such social contents to their official businesses websites. Esteemed names like https://www.aligndigitalmarketing.com/edmonton-seo/ help business owners create content that is informative to attract traffic and attain high SEO ranks.

  • Seek the help of public relation professionals

Entrepreneurs wishing to use the potential of social media to boost online traffic to their business websites can issue press releases on the relevant platform to publicize their marketing campaigns. As the message spreads among the members of their target audience, these businessmen will notice an increase in organic traffic to their sites. This is possible because the people who read such information can easily trace its origins to such proprietor’s official business website via relevant links. This is the importance of link-building. It is one of the most critical components of any search engine optimization strategy to increase online traffic to their business websites. However, if such proprietors find all this to be a daunting task, they should hesitate to seek the help of proficient public relation professionals.

Such industry experts point out the top 5 benefits entrepreneurs can enjoy by making social media a critical component of their search engine optimization strategy to boost their website’s rankings:

  • Boost awareness of the products or services they are offering to sell

Entrepreneurs need to realize that numbers of internet users who have active profiles on various social media networking channels approximately exceed 2 billion. Many experts believe this figure will continue to rise in the coming years. This is a huge market for any proprietor operating an online business to prompt the products or services he/she is offering to sell to the public.

  • Effective customer engagement

The proper use of various social media networking channels for their promotional campaign enables entrepreneurs to interact with members of their target audience effectively. This gives them the information they need about the popularity of products or services they are selling to the members of their target audience. Such feedback helps them to make the necessary modification to what they are selling to makes such products meet the needs of their customers. After all, such steps go a long way in building up loyalty among such people to his/her organization in the long-run. This is an important fact which such businessmen cannot afford to ignore at all costs.

  • Cost-effectiveness

It may come to a surprise for most entrepreneurs to know social media is one of the cheapest mediums to use to promote their products or services to their target audience. Moreover, they can expect better results from the campaigns they launch using various social media networking platforms in comparison to traditional modes of advertising. Even when such businessmen compare the cost of using social media as a marketing platform to other internet advertising techniques such as ‘Pay per click,' they will it to be negligible. Most social media networking channels on the internet have their analytical tools to enable entrepreneurs to determine the success of the promotional campaigns the launch.

  • Boost organic traffic

Entrepreneurs who take necessary steps to enhance their businesses’ presence on various social media networking platforms, will notice an increase in online traffic to their websites. It can also go a long way in improving their sites’ rankings on the result pages of popular internet search engines. The reason of this is because when these businessmen have large fun followers who enjoy reading the contents they upload, they can expect a high level of level of engagement. This is that fact the popular search engines like Google consider when modifying their algorithms.

  • A significant influence on local SEO

Having a strong presence on various social media networking channels helps entrepreneurs to boost their search engine optimization activities at the local level. It is become a common trend among consumers in various part of the world to search for businesses online that can supply them with the products they need in areas they reside. This is the reason why popular networking sites like Yelp, Facebook and Google My Business take a step to review businesses in a certain geographical location for their users.

The above five essential advantages go to prove that entrepreneurs owning online businesses cannot afford to ignore the potential of social media networking channels. They need to take necessary steps to ensure their organizations have a strong presence on such platforms by making social media a critical component of their search engine optimization strategy. This is the only way such businessmen can expect to see on the increase in their business websites' ranks on the result pages on popular internet search engines. It will also act as a catalyst in helping them to enhance their revenues and gain the competitive edge in the marketplace.

         


Submit Your Articles or Press ReleaseAdd comment (Comments: 0)  
promotion awards

Advertisement

Partners

Related Resources

Other Resources

arrow