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Link Building Strategies For SEO

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by Harry Sazos
May 15, 2018


Harry Sazos

The author owns an SEO Company in Sydney. With expert assistance and a wide range of solutions, he claims to optimise your website, generating new business and increasing your sales. Visit https://www.bestseocompanysydney.com.au/ for details.

Harry Sazos has written 1 articles for PromotionWorld.
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“Your brand is what others say about your product when you are not in the room” says Jeff Bezos. The need to understand and implement high-quality campaigns if you aim to stand in the online market. Links are one of the most important factors in ranking websites. It is the foundation of Google’s ranking algorithm, which is like the path between pages, for search engines that crawl the vast metropolis of the web. 

What Is Link-Building? 


SEO in Sydney
Link-building, at the most basic level, is the practice of obtaining links from the external websites. A link typically is a text wrapped in an HTML anchor tag. You can place your links on other sites like directories, social accounts, forms or other sites that allow direct access to place links. More sophisticated link-building involves generating contents that attract other site owners to link to. 

Link Building Tools: 

Here are some pretty good link building strategies worth knowing about on the internet. 

1. Guest Posting: 

It is a strategy of publishing contents on other websites. It may involve collaborating with other industry groups or associations to land guest-posting opportunities. A guest post can be an article, a blog or sometimes a press release. Some best practices in guest posting that most company’s dealing SEO in Sydney follow include: 

- Publish your contents only on reputable websites. 
- Get links placed in the body the content. 

2. Niche Directories: 

These are directories where your post will fall under specific areas or topics. Because there are a wide range of marketing companies, these niche directories help their users sort and find what they are looking for. Some best practices in niche directories posting includes: 

- Look for directories that have a high domain authority or domain rating. 
- Use the credit-card testing to look around the website before posing yours. 

3. Social Media Link Building: 

This can be achieved by creating a social media account and being active on them by posting interesting contents with links on one’s website. The biggest part of social media is all about sharing contents and getting it re-shared so that more accounts get linked to it. Some best practices in Social media link building are: 

- Post links when and wherever possible. 
- Make relevant and interesting contents. You can also take the help of the best SEO Company in Sydney, who can provide you with unique engaging and industry-specific contents, that will boost your website’s traffic 

4. Infographics: 

It is a graphical representation such as a diagram or a chart of data. They are combined big images, or data points converted into a visually appealing and an interesting piece of art. Infographics make learning fun, no wonder why reputed SEO agency in Sydney suggests it. Best practices in Infographics are: 

- Make sure the data you use are interesting, helpful, accurate and up-to-date. 
- Use as many as appealing visual representations as possible.

         


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