Over the past few years, the on-page SEO rules have been drastically changed because Google tries to make sure that they are delivering the best results. Google is getting smarter, and your on-page strategies must be too!
What is on-page SEO?
If you type on page SEO in Google, it will give you results through a featured snippet. It is the practice of optimising individual pages of your website to rank higher and earn more traffic in search engines. On-page SEO refers to the content as well as HTML source code of a page that can be optimised.
One of the major factors that influence the on-page optimisation is the relevance. So, how relevant is your page is the question? This is how you have to think when you develop your webpage.
Keep your customers in mind while creating a webpage. You will get only few seconds to attract a visitor to interact with your website. The more interaction, the longer your users stay on your site, the better their experience. By integrating these strategies with the help of a renowned seo agency in Sydney; you can see a boost in traffic and a rise in your search presence.
On-page SEO techniques:
Page titles:
Your web page title is one of the essential SEO factors to consider. Every page of your website and posts must have unique titles that include main keywords for that page.
Meta descriptions:
Many forget to include Meta descriptions for their web pages. Meta descriptions help to add relevant keywords in your content, because they are used within the search results when your page is listed. The seo specialist Sydney can create meaningful and attractive descriptions.
URL structure:
Include search engine friendly URLs for each of your pages because it will bring better crawling. Shorter URLs are performing better in search engine results. Moreover, URLs that include targeted keywords also perform better.
Keyword density:
Integrating relevant keywords throughout your content is essential because search engines work out what your content is about. However, do not stuff the keyword in your content it can lead to your site being banned from search engines.
Image:
Try to use the image within your content because it is a great way to make your website more visually appealing and break up a boring chunk of contents.
These techniques are some of the ways to improve your on-page SEO. Consult seo experts in Sydney and discuss how to improve your on-page SEO.