Anyone that's owned a profitable business will probably be the first to tell you that branding plays an integral part in the role of a company's success. Creating a brand not only tells the consumer who you are as a company, but it also lays the groundwork for your company to grow. These are some things you can do to brand and grow your company.
Give Your Company Solid Branding
Obviously, the first thing you must do is give your company an image that your consumers can easily identify with and remember. This means you should focus on picking consistent elements, colors and other attributes that you will use whenever you advertise your brand. Above all, make sure that your brand is consistent.
Push Promotional Items
Once your brand has been conceptualized and set in motion, you should begin to push branded promotional items that are imprinted with your logo, company name and/or contact details such as your website address and toll-free number. The custom bags at https://www.halo.com/custom-personalized-bags.aspx are great examples of how you can get the word out about your brand with promotional items. You might want to consider things like coffee mugs, t-shirts or totes for branding. Putting your logo on anything that can be worn or used in public is always a great way to advertise since your customers become walking billboards for your brand.
Get a Spokesperson
Next, you will probably need to find a great spokesperson with whom your customers will be able to also identify. If you've ever seen any of the commercials for Progressive, you probably know that "Flo" is their peppy and spirited spokesperson. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising figure. You want someone who can go into various situations and get potential customers excited about your company.
Give Your Customers Something to Love about Your Brand
All successful brands have something that customers love about them. For McDonald's, it's Ronald McDonald. Progressive can also be a great example for this segment as well. Many people think of Flo and her witty commercials when they think about Progressive commercials. You want your brand to be fun and recognizable. You can achieve this by doing a number of things. For example, you might create a fun jingle or incorporate a recognizable mascot.
Overall, you must give your brand individuality if you want it to stand out. You should never copy or imitate other brands because this really only ends up hurting you in the long run by causing your customer to think of the brand you’re imitating rather than your own. You'll find that the more time you spend conceptualizing and preparing your brand, the more it will make an impact and hit home with consumers.