Sometimes, the components of a great marketing strategy can feel a little dry and impersonal. At its core, marketing is supposed to be about directly reaching out to your consumers and getting them excited about your business or product. However, in the age of social media and web marketing, what is supposed to feel like a personal interaction can start to feel a bit cold. A successful businessperson understands that life is just one giant marketing game. Here are some tips on not only how to start playing, but how to win the game.
Every Interaction is an Opportunity to Market
In life and in business, every conversation and interaction is a marketing opportunity. If you're talking to a business associate or current client, it's an opportunity to positively and personally promote your product. If you're talking to a potential employer or potential client, it's an opportunity to promote yourself. Never view any conversation as unimportant. Take advantage of personal communication and understand the importance of one-on-one interaction.
Be Mindful of How You Present Yourself
The phase "dress for success" isn't an empty catchphrase meant to sell suits. It's actually a guideline for how every professional should present themselves. From your appearance to your personality, advertising for your business or product starts with you. Be presentable, confident and outgoing whenever you meet new professional contacts.
Treat Everyone With Importance
When you're playing life like a marketing game, there's no such thing as an unimportant person. Treat everyone you meet as if they were the CEO of a major corporation. The easiest way to fail at the marketing game of life is to create enemies or be seen as a snob. By treating everyone with the utmost importance, you will create a lengthy list of people who regard you highly and are excited about interacting with you. A popular person leads to a popular product or service.
Present Something With Worth
Wither you are marketing a product or service from your business or yourself for that matter, make sure you are offering something that brings worth to a scenario. For instance, say you are marketing yourself at the moment, you are looking for a job or promotion, by having invested time and effort into your education and building experience, you don't even have to sell yourself. Your accomplishments and knowledge will market itself. Make sure to take opportunistic to farther your education, or volunteer as often as possible, these benefits will become major assets for you.
It doesn't matter how much your business spends on advertising and marketing. At the end of the day, the most important aspect of marketing is the human face of your business. Whether you're the employee of a larger company or a one-man operation, present yourself and conduct yourself in a way that makes people excited about both you and your product or service. Confidence, excellent presentation and an eagerness to talk to everyone are key components of winning the marketing game of life.
Information Source: http://electricalengineering.online.njit.edu/
http://www.inc.com/marla-tabaka/discover-your-marketing-mindset.html