You have likely sunk time, effort, of course money into your brand over time.
That said how much of that trio (time, effort, money) has gone towards your marketing initiatives?
For some business owners, they prove to be a whiz at getting the most out of their marketing endeavors.
Others, however, are a little slow at the switch, something that can end up costing them dearly when all is said and done.
So, will you market your brand better than all the rest?
Review Your Marketing Ventures
In order for your brand to truly separate itself from the competition, it needs some breathing room.
There are a number of ways to go about that, among which include:
- Traditional marketing – Whether you are in need of marketing real estate, home renovations, vehicle information such as the latest hot picks in new or used cars and trucks or how to do a license plate lookup free, the best home healthcare products, the goal is to get as much attention for your brand as possible. Although social media and mobile marketing have cornered their fair share of the marketing piece of the pie, many business owners still rely on more traditional means of marketing. Some of these include producing and distributing flyers, brochure, pamphlets, and business cards. Even if you are involved in social networking and mobile marketing, traditional marketing means still serve a major purpose in today’s business world;
- Email marketing – As mentioned a moment ago, many businesses are investing heavily when it comes to time and even money in mobile marketing. That said don’t forget how valuable email marketing still is. No, you do not want to be flooding current and potential customers with tons of emails, but you should not be abandoning this means of attracting attention about your brand either. Email marketing is still a worthwhile venture, so don’t abandon it thinking you are wasting your time or that of those you look to convert to regular customers;
- Social media marketing – If you are not using social media as part of your marketing efforts that should change pronto. With social media, you can reach millions and millions of consumers, many of whom are potential customers at any given time. In turning to social media if you have not already, make sure you have a viable presence on sites like Facebook, Twitter, Instagram, LinkedIn, Snapchat etc. You should also be utilizing YouTube whenever possible. In using that site, you can post videos about your brand, videos that can actually convert someone from a potential customer to a buying customer. The videos should not be too long (30 to 60 seconds typically works), have a message that hits home, and leave consumers with a call to action as you end the piece. Lastly, you can also highlight some of your staff in those videos, allowing them to become more known to consumers who may end up doing business with you over the years;
- Mobile marketing – Unless you have been under a rock in recent years, you are likely aware of how mobile marketing has taken off. With mobile marketing, you can reach out to consumers at a moment’s notice. Doing so allows you to catch consumers when they might be on the verge of doing business with you. For example, if you run a brick and mortar store, sending a mobile marketing message to a shopper in the area or even as they enter your store to browse can ultimately result in a sale or two. Put some incentive in those marketing messages for shoppers to buy, meaning 10 percent off here, maybe a $25 coupon if the shopper spends more than $100 with you etc. Whatever you can do to catch shoppers when they are browsing could turn out to result in your cash register ringing one or more times.
If your brand needs a little kick in the rear when it comes to marketing, make sure you put that time and effort behind it.
No matter what consumers are coming to you for, you can’t take marketing for granted.
The more you spread the word about what you have to offer, the better the chances are your cash register keeps ringing up sales.