Optimized blogs can help boost a web site’s positioning within natural search engine results, Search engines have historically looked for content-rich sites that are updated frequently, making them a good match for the content that typically constitutes a blog, Specifically, to optimize blog entries for search engines, it is advise able for business clients using blogs on their site to focus on a very limited set of keywords in any blog updates. The main keywords should appear it the title of the blog entry, and the same keywords should also be mentioned one to three times in the blog entry itself, based on its length.
Among the other rules that make blogs friendly to search engine spiders, it is recommended for marketers to limit blog content to simple, quick reads.
”Blogs should not be graphic-intensive, marketing-driven web sites. In addition, blogs should be updated frequently, at least once a week. “The more frequently the content is updated, the more popular your blog will become.
In addition, it is advises that retailers exploring blogs for commercial use to stay committed to them as their popularity grows. “Commit to blogging and the benefits should grow over time, ” Creative uses of blogs are driving their expansion. As part of an online marketing mix, blogs open new channels to consumers.”