Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.
After all it is the content that matters right? Well no, not exactly remember when black and white televisions could "kind of" tune into stations it was just a hazy effect. How many continued to watch the grainy or flipping screen. Rarely was the show so riveting did it hold the interest of the viewer. Unless of course the content was forbidden to young eyes (as in the playboy channel).
Sound Quality Matters
Having
a decent quality microphone is critical to ensure that the audio
recording is a quality recording. Filter out extraneous noises, or
select a recording area that will not be Interrupted. Use recording
software that will allow you to edit out audio snippets that are
subpar.
If you generally record in the same location a fixed mic is generally better. If you do field recording you will want to consider a cordless microphone.
Intro and Extro (Outro)
Using
music to introduce and end the podcast adds polish to the overall show.
You can licensee rights to podsafe music that will allow you to use
music in a royalty free capacity. If your show is popular you might
find that the music is linked to your show, as part of your brand, so
you will want to choose it carefully. There are a number of podsafe
music directories where podcasters can purchase music that is royalty
free, meaning there would not be any recurring charges when using the
music in a podcast.
Theme Music
As with
intro and outros, theme music can add a level of professional to a
podcast. It is illegal to use copyrighted music in your podcast unless
you own the copyright or license it through the proper channels.
Consider visiting one of the podsafe music directories to locate music
that is reflective of your show.
Edit
It
is not enough to record the audio for a show. Polished podcasts are
produced using audio editing software. The editing software allows
podcasters the ability to filter unwanted noises and edit any dead air
or parts of the show you dislike.
Catchy Relevant Name
Keep
in mind that many listeners will find your podcast through a web page
or search engine. Your podcasts title should be catchy and related to
the podcasts content. The podcasts title should contain a slogan that
conveys the general theme of the show.
Add iTunes Tags
The
Apple iTunes Music Store has a huge audience. Podcasters can tap the
iPod audience by adding the appropriate iTunes tags to their podcast.
There are software applications that will walk you through the process
of adding iTunes to podcast feeds. After adding the tags simply submit
your podcast for inclusion in the iTunes Music Store. The listing
should appear within a few weeks.
Spin-It
Podcasts
are now a dime a dozen. In order to truly stand out the show needs a
unique angle, a unique view, an interesting perspective, something
different from all the other podcasts out there.
Logo / Image
Add
an image to your podcast feed, the extra step will add a bit of polish
to your show. Many podcatchers or RSS readers will display the image
beside the podcast listing. The visual effect will make your podcast
jump out of the list.
Understand Demographic
Who
are Your Listeners? Understanding your audience will allow you to cater
to them. Know the demographics of your target audience. A well-defined
target audience will also help you find show sponsors or advertisers.
SEO for Podcasts
Optimize
your podcast shows summary for search engines. Be sure to include
keywords or related resources in the podcast feed. This will allow
search engines to spider the text for words that relate to your
podcast.
Transcript or Show Notes
Many
podcasters neglect to include a show transcript, podcasters should
consider including detailed show notes or a transcript of the show in
the description of the podcast feed. If you display the feed this will
increase the likelihood that those interested will find your show in
the search engines and podcast directories.
Podcast Length
The
show should only be as long as necessary, without being a rambling.
Most listeners will have a limited amount of time to listen to
podcasts, as a result they will be selective about what they listen to.
Keep it Regular
Create a recording
schedule and stick to it, if you don't have time to do it properly then
skip a show, your listeners will appreciate that you did not waste
their time.
Podcasts are becoming more and more commonplace, distinguish your podcast by polishing it and properly publicizing it.