Presently, millions of businesses are utilizing the Internet to market both products and services. Many of these companies are discovering that it is possible to generate high rankings and free traffic for a website given a specific keyword(s). This article will discuss the 6 steps to generating high rankings and free traffic on the Google search engine.
1. Purchase the appropriate domain name
It is imperative that extensive research is conducted before a domain name is purchased. This research should consist of reviewing popular keywords that are utilized by individuals who are looking for your particular product and/or service. Good Keywords V2 is one resource that will help you with this research process. This program is free and can be downloaded at www.goodkeywords.com.
After specific keywords are selected, it is important to find out if a domain name is available that either has the keyword(s) listed within it or even better the domain name is the keyword. A search for available domain names should be performed with a reputable domain name registration company. Two popular domain name registration companies are www.namesecure.com and http://www.godaddy.com.
2. Properly format the title tag and meta tags
The HTML title tag should only contain your most important keywords. Each keyword should be separated by a | symbol and it is also recommended that you place your more important keywords towards the front of the line-up.
The HTML meta tags consist of both a description of content tag and a keywords tag. In both of these tags, you will need to place the same keywords that were previously put in your HTML title tag. It is also critical that the keywords are separated with a comma and are listed in the same order of importance.
3. High quality incoming links
Every webpage that is indexed by Google is assigned a PageRank number from 1 to 10. According to Google, higher quality webpages will receive a higher PageRank score. In order to know the PageRank of a webpage, you must download the Google toolbar. This program is free and available at http://toolbar.google.com. Your goal should be to get as many webpages linking to you that are relevant to your subject matter and also have a high PageRank score. It is strongly recommended that you pursue relevant webpages that possess a PageRank score of 4 or higher.
4. Take advantage of HTML ALT tags
According to www.marketingterms.com, an ALT tag “provides alternative text when non-textual elements, typically images, cannot be displayed.” Inserting your popular keyword(s) into these tags can help you improve the search engine optimization of your webpage.
5. Mention specific keyword(s) in content
This is one of the most important steps in properly optimizing your webpage for the Google search engine. Your specific keyword(s) should be mentioned throughout the body content of the webpage. It is highly recommended that you maintain a keyword density of 5% or less. In other words, for every 100 words of content, only mention your keyword about 5 times. It is also recommended that you place this keyword at the beginning and at the end of the webpage body content.
6. Register domain name for the maximum time period
It is recommended that you register your domain name for the maximum time period, which is 10 years. This action will help your webpage achieve a higher PageRank on Google. Also, by registering your domain name for 10 years, you will receive a discount on the annual rate.