No business is complete without a business sign. An office signage is a way of advertising your products and services to be able to reach your target market. Its simple but with enough creativity and ingenuity, it may just rake in the right customers with the right amount of money. Banner signs for example are a great way of marketing a company without going crazy on the investment.
Why use banners instead of normal board signs? One of the main reasons is that there is flexibility when it comes to using banners. You can put them up anywhere. And if the location is no longer marketable, you can easily roll it up and install it somewhere else. You'll never know when a quiet area can turn into the neighborhood's hot spot. At any case, having a promotional banner handy is never a bad thing.
Banners also give out that “on sale” expression, which helps your products and services sell. People generally think that items marketed through banners are sold at relatively low prices. These will make you sell your merchandise easily without selling out on your quality.
Another reason for using banners is affordability. When advertising your business is a difficult challenge, primarily financially, banners with the right creativity, content, and placement can do enough marketing without costing you too much capital.
The Basics of Banner-Making
When it comes to producing the right kind of banner to advertise your business, its good to know the basics. Making an impression with your target market is crucial in this case because if the market does not like it, it may be the last.
Keep it simple. Banners are usually placed on high traffic areas; places in town which are highly populated and usually display too much activities. This means that if your banner is situated on a highway, in a mall, or on the streets, people wont have more than 5 seconds to look at it. After that, its on to the next. Your banner must show only the basics of the product or service you provide. It must be direct to the point and not too wordy.
Do not forget the logo. If your company bears a logo or a symbol, incorporate it in your banner. The key here is to not just inform your market of your business but make them remember it. A catchphrase or a company motto could also work.
Do not experiment on colors and banner designs. Your banner is one way to create an impression so it must create a good one. Know fully and decide on everything that goes onto your banner. Allow it to reflect the idea of your business and show people that you mean business.
Banner Placement
You know what they say, right? Its all about location, location, location. Where is the right place to display your banner. Here is a tip. You do not have to stick to highly populated areas, you can also form tie-ups with other companies to have your banner placed in their area of business. If you're a producer of fruit juice, for example, you can ask your local distributor to put up your banner in their stores. You get to sell your products as well as theirs.
You can also sponsor local events in the neighborhood where your target market is participating. This would give you a chance to educate the public when it comes to what your company offers and would also give them a positive message about your business.