Internet marketing is still a great means anyone can turn into 5-figure income monthly without getting sucked by a Boss. This is the major reason why millions of people start their businesses online. However, of all the people jumping on this phrase ‘internet marketing business,’ only a few will ever succeed. This is because there are pitfalls in internet marketing which the failed marketers fell into. In this article, I will show you the 7 pitfalls of internet marketing and throw more light on how to avoid them so that you can profit online.
(1). Lack of Internet Business Model.
Business models are the various legitimate forms of business online that anyone can profit from if done well. Some of the legitimate online business models includes: affiliate marketing business, information product creation, web hosting, domain flipping, graphic designs and website designs, resale rights products, e-currency exchange, internet tutorials, Pay per clicks etc. In order not to fall into a pitfall of information overload, choose a specific business model you are comfortable with and explore it. Stop jumping from one model to the other. It is a pitfall which you must avoid in order to make money.
(2). Get-rich-quick Mentality.
This is another deadly pitfall that people fall when they are doing business online. There is no such thing as get rich anywhere. Do not be deceived by all the hype you see online claiming to make you a millionaire overnight, that is just a wrong approach to marketing. Every business needs time to mature. Offline and online businesses are the same when it comes to growth. Learn to build your business from scratch by learning the basic and then the advanced.
(3). Lack of Investment.
No matter how you look at it, internet marketing is not free and will never be. A host of internet beginners set up a website without investing time and money to bring the targeted traffic needed to make sales. If you are operating on a small budget, then you must be prepared to invest your time in market research, article writing, and forum participation so as to build that reputation needed to trigger a buying decision. Internet marketing demands investment for productivity. Do not neglect it.
(4). Lack of Tools needed to make Internet Business Easy.
If you are already marketing online, you would agree with me that there is a lot of work to be done. If you are the only one involved in this, then know that profit is not going to come fast. You need some basic tools to hasten your work. Tools like article writer, article rewriters and submitters, social posting software, link builders and the likes. You may also be inclined to outsource your website design jobs to a professional designer. What about your e-cover designs? You need tools that can make creating them easier. If you cannot, pay someone else to do it for you.
(5). No list of targeted customers.
You may have come across the fact that the money is in the list, and that is the truth. Every internet marketer must build a responsive list of prospective customers so that they can sell to them over and over again. Without a list, online marketing business is like a trial and error venture. Your list is the only money in the box you have at your disposal. Do not start off sending visitors to your affiliate sales page, learn to squeeze their name and email addresses out. This is vital because people want to know more about your business before buying. You have to follow-up on your auto responder. I have personally found my conversion a lot higher using a sales funnel and building a list.
(6). Lack of Focus.
This was the major plight I faced personally when I started promoting affiliate products. I am always influenced by the next ‘in thing’ product. I kept replacing old affiliate products with new ones. For over 2 years, I made only 3 sales. When I realized that focus pays, I chose to promote only one and that made me some money. No product is better than the other, they are all the same. When you dig deep into any product, it falls into selling. Get focused for ones and see how your earnings would sky rock. As you begin to get well a huge list of subscribers, you can promote other programs to them in order to convert more sales. For now, focus on that specific product that prompts you to buy. It will convert well for you.
(7). Lack of targeted Traffic.
All website traffic is not important to an internet marketer. The aim of every business owner is to make profit. What you need when doing business online is to get more targeted customers who need your service so as to increase your earnings. There are various means to get targeted buyers to your website, these includes: article marketing, pay per click advertising, safe-list, press release and forum posting. As a beginner, do not waste your precious time on traffic exchange and other general traffic. They do not result in any sale.