With 2011 in full effect, many email marketers are focused on deploying and managing campaigns to start the year off with a bang. Some are gearing up to launch their very first of the year, while others are trying to figure out where to begin. So what will be the central focus of your first email campaign in 2011? The right answer depends on your audience and business objectives of course. If you still do not have a clue, this article will give you some ideas on what could potentially make great first campaigns to begin the New Year.
Awareness For a Good Cause
Email is the perfect tool to raise awareness about a product, service, or brand. What better way to begin 2011 than by using it to drum up awareness for a worthy cause? The cause? Well, it could be something you strongly believe in, or something you know your audience is passionate about. January is the perfect time to launch such a campaign as National Blood Donar Month and Martin Luther King Day both take place during this month. Using your first campaign to promote awareness for a good cause is a strategy that can help you score points with your audience, and earn their loyalty.
Value-Added Content
Naturally, you want your first email campaign of 2011 to be a good one that gives you momentum to ride into subsequent months. For the most part, it is the quality of your content that will make this possible. If you want your first campaign to have a lasting impact, you must focus on delivering your very best content and then some. How do you do this? Give your audience more than they expect. Instead of just sending out a coupon that offers a great bargain on your products, couple it with free shipping or a discount on the next purchase. Focusing your campaigns on value-added content could give you the momentum that makes it easier to have success with future programs.
Social Communications
More than likely, many of your subscribers are spending their time on interacting on one of the popular social networking sites. Some of them they may actually prefer to communicate with you through Twitter or Facebook rather than the email channel. Realizing the importance of both channels, a good first email campaign for 2011 would be one that work to bring them together for the benefit of your overall marketing efforts. If you have not already, incorporate social sharing buttons into your campaign, let your readers know about your social presence, and invite them to come join you with a solid call to action. It could be a move that expands your reach and help you establish more personal relationships with your audience.
For an email marketer, the importance of getting the New Year off to a good start cannot be underestimated. Think about what you want to accomplish with your first campaign, set the plan in motion, execute, and measure your results.