The trend of E-commerce and the use of online shopping in Pakistan is increasing with each passing day. The statistics on E-commerce are tremendously rising each year and are expected to go even further in the coming years. As the New Year has rolled out, this year, like the previous recent years passed, is also expected to unfold some newer e-commerce trends.
Some of these trends are technology-oriented while others are marketing oriented. This means that the technological trends are going to optimize the online shopping in Pakistan further, and the marketing trends will lead to higher sales in this year and in the coming years.
Let us take a quick look at some of the most highly expected trends to show up this year:
-
Personalization
Online shopping portals are making the most of personalization opportunities that the internet and technology has provided us. The data of the users is continuously traced and this data is used to personalize the search results and online newsfeed for all the users. Do we all not notice that we tend to see more of what we like the most? This is because your data, activities and your clicks across various platforms are being recorded and it is this data that e-commerce platforms utilize to filter the search results for you and show you what you are most likely to like and buy. While this is not a new trend entirely and we have been observing this happening since a long time now, it is said that personalization will be done on a still higher level in the coming years with continuous tracing and on a longer term.
-
Customization
In addition to personalization of the data and products shown to you online, the trend of customization in online shopping is also gradually taking over. This means that in near future you will be able to get the products customized according to your taste, preferences and demand. Some of the online retailers have already started this but it still has a long way to go. One common example of it is the customized t-shirt or the mobile phone covers that you can order online. Imagine getting customized cars, utensils, electronics and everything. Yes, that is possible and that will be made possible very soon.
-
Use of Artificial Intelligence
Artificial Intelligence is also being used to identify the market segments and target them more appropriately. Robot technology and chatbots are being used by the e-commerce platforms. These Artificial Intelligence techniques are not just meant to target more market segments and more potential customers, but to optimize the retail experience of the customers as well. This is also being used to multitask electronically at the back end, which means that technology is replacing human workers to make is more efficient and flawless.
-
Interactive Visualization of the Products
Since one of the greatest drawback that exists currently in online shopping mode is the fact that customers cannot look and feel the product as fine as they can in a brick and mortar environment, Interactive Visualization technique is meant to solve this problem. With this technique, customers will be able to have a better understanding of the product and how it looks like in actual. The size, the dimensions can be checked and the product can be checked from different angles through this technique.
-
Augmented Reality
In addition to Interactive Visualization, augmented reality is also going to be used real soon to make the customer experience even better. With augmented reality, customers may be able to see, touch and feel the products before buying it. It creates a near-to-reality environment during shopping. Although this is still under the planning phase, this is going to be implemented and introduced real soon. Even if not in 2019, we can expect to see this happening in upcoming years.
-
Micro Marketing
As the competition is global and has no boundaries when it comes to online retailing, micro marketing is now being used to target customers on an extremely micro level. We often watch random videos in our newsfeed and see the links of the related products popping along with those videos. This is micro marketing so that the advertisement can be reached to the maximum number of potential customers in an extremely targeted manner.
So with these e-commerce trends expected to unfold, we can sure look forward to a year full of more and better online shopping. So go shop now at farosh.pk and see which of these trends you see already taking over.