In contemporary times, technologies are all about Artificial Intelligence. It is being estimated that by 2021, 80% of technologies will have artificial intelligence foundations. Businesses are leveraging these tech tools to improvise their processes.
Artificial intelligence revolution has started and digital marketers are applying it in their strategies. From analyzing customer behavior to optimizing content, AI is being applied in every process of digital marketing these days.
The abilities of AI have overpowered traditional digital marketing techniques. In fact, 40% of sales and marketing professionals in enterprises prioritize AI other than other technologies. This is because a large number of tasks have become simpler and exciting with AI.
There are plenty of ways through which you can implement artificial intelligence in your digital marketing strategies. Here are the most popular and fruitful ways of implementing AI in digital marketing:
AI in digital marketing #1: Use AR shopping apps
Marketing is all about involving people with your product. The latest technology which allows great customer involvement is Augmented Reality. This technology possesses the capacity to mold the existing realities.
For example, if you are planning to purchase a sofa from an e-commerce site, you can get the after purchase feel if they have an augmented reality enabled application.
It will allow you to check how the sofa will look in your living room. Here is the picture that depicts this application quite well.
This allows buyers to make a quick and right purchase decision. It improves authenticity and engagement with the brand. Moreover, it helps in increasing sales. The perfect example of this implementation is the IKEA app.
Without leaving home, you allow your customers to shop for anything. Therefore, whenever you hire mobile app developers next time, ask them about their experience in augmented reality development services.
AI in digital marketing #2: Predict Customer Behavior
A proficient digital marketer is one who can predict the target audience’s behavior and work accordingly on strategies. Artificial intelligence has the power to help in this analysis.
This allows marketers to plan their ad campaigns in an improved way. Information about users’ preferences in the future helps in making better judgments for future demand.
Moreover, this allows businesses to interact with customers personally. Like, if they purchase blue dresses the most, how will you tell them that you know what they prefer the most? With the sorted data that is provided by ML, you can send buyers pop-up notifications about the trending dresses in blue color.
There are numerous ways of using customer behavior analysis provided by AI. You can consult app developers to get a better idea about how you can get and use such data for your digital marketing strategies.
AI in digital marketing #3: Personalised notifications
“Sam (Name of the customer) loves black”
“It’s been 3 months since we last saw you”
“Backpacks miss you!”
Have you ever come across such notifications from the e-commerce brands? How do they manage to remember that you shop for which color the most or when you shopped the last time. There are millions or billions of customers, the data of all these users is vast and impossible to remember.
Machine learning services make this possible. ML is a subset of AI which works on algorithms. The equally vast data is feed into the machines to generate meaningful conclusions from users’ behavior.
This attribute of AI technology allows digital marketers to reach millions of customers individually. It is more beneficial than any other technology in giving customers personalized recommendations or reminders.
AI in digital marketing #4: Chatbots
80% of customer service chats by 2020 will be done with the use of chatbots. Chatting with bots has given rise to more accuracy and prompt replies. Chatbots, an AI-powered tool has started replacing human resources from customer service.
This satisfies the customers and builds a strong brand name for your company on which users can rely. ML is used in chatbot development services to feed-in a number of possible texts from customers and replies of bots. Chatbots can also reduce customer service costs by up to 30%.
The technology is mesmerizing the entrepreneurs with its ability to chat like a human with increased accuracy and efficiency. You will find very few websites or apps these days that do not have a chatbot to respond to customers at any hour of the day.
After reading about the ways in which AI can be implemented in digital marketing, we know that it is highly beneficial. It can really provide a competitive edge to businesses. Let’s find some uses of applying AI in digital marketing.
How AI can help digital marketers to outshine among competitors?
Improves customers’ behavior analysis: Every move of the customer can now be scrutinized and analyzed with the help of AI and ML. This allows smooth functioning of various strategies like personally reaching out to customers.
Enhances return on investment: Blind digital marketing moves get reduced after implementing AI. Your rime, resource and tech investments will get better outcomes on a regular basis.
Increases efficiency of ad campaigns: After predicting customer demand with AI tools, plan and strategy for ad campaigns enhance in quality by many folds.
Better user experience: With the help of AI you can give customers a personalized experience that improves interaction and trust between your brand and users.
Saves time: AI is a technology that is replacing humans. It improves speed and accuracy which saves time especially when you need to do repetitive tasks in your digital marketing processes.
Conclusion:
Undoubtedly, AI has become a vital part of digital marketing strategies. There has been an increased dependency on artificial intelligence and related technologies in the field of digital marketing.
From discovering the target audience to analyzing their future behavior, AI has brought revolution to all functions of digital marketing. Better ad campaigns, customer engagements, and outcomes are few benefits of this integration.
Businesses are reaching out to IT and software consulting companies to find ways for making maximum use of AI in digital marketing strategy. We can have a healthy discussion in the comment section below to discover some more innovative ways of using AI in digital marketing.