In business, your reputation is everything. Before the internet your reputation was based on word-of-mouth - people would have a good experience and tell their friends or they would have a bad experience and tell their friends, but the consequences of either were limited to those one-on-one interactions between people who already knew each other.
Today there are multiple places online where people can go to review your business, from Facebook to Google to Yelp and more. It's a lot to keep up with, but if you want to stay in business you have to do it. Poor ratings actually make your business show up lower in search results, and increasing your rating from three to five stars can improve your search results by 25%. How you respond to reviews, both good and bad, gives people an idea of whether they want to do business with you. Now there's artificial intelligence that can help you keep up. Learn more about AI and reputation management below!
