Picture a glossy, cleanly designed photo book in your hand. A collection of photos put together in a creative way to tell a powerful story about your brand. Perhaps it’s a physical portfolio you can hand to a potential client, showcasing your work in a professional yet unique format. The photo book is a remarkable tool for creative marketing strategies that you can easily use to your advantage. Here's what you need to know.
A picture is worth a thousand words
We live in the age of shortened attention spans. This is no secret. You don't have a lot of time to make a pitch. The beauty of a photo book is it forces you to create a primarily visual story. Visual stories grab and hold onto the attention of the reader. Every page allows you to layout your entire story for the reader to quickly understand. Photos evoke strong emotions in us, they take us somewhere. If you're showcasing new houses, a photo book allows you to go beyond just listing floor plans and amenities. It gives you the platform to tell the story of the housing community and the families it will bring together, right beside a floor plan. Use the photo book to evoke emotion.
Offering something of value
Think about junk mail for a second. What attributes about it make it junk? What comes to mind is flimsy, cheap, ugly trash of no value. A photo book is a premium product, it's the very opposite of junk publication. It's something that could easily be sold or gifted. Handing your customer a photo book of your services or products is giving them something of value. Something they will hold onto and take the proper time to look at.
The context in which someone views your advertising makes a substantial difference in how they view it. This is why advertisers take great care in ensuring their video ads don't show up in inappropriate videos for instance. Telling your brand story in a premium-feeling photo book places it in that very context—premium and luxurious.
Standing apart from the crowd
Your worst fear in marketing should be the fear of mediocrity. Looking like everyone else, sounding like everyone else, offering the same value as everyone else, and ultimately selling like everyone else. Marketing with a photo book places you in a unique category, it's not something that's cliche or overdone at all. With a quality photo book, you can be sure that you stick out from the rest of the crowd.
Leveraging Mixbook
Now that you understand the tremendous value of marketing with a photo book, it's time to talk about Mixbook. Mixbook is the gold standard for designing premium and quality photo books. It's easy to see this browsing through their selection of hundreds of gorgeous and fully customizable themes. If you prefer starting from scratch, their photo book tool makes it remarkably simple and fast to design every aspect, right down to the font of the text on the spine. You get a selection of four quality crafted covers, both hardcover and softcover. Get started on creating the ultimate photo book with Mixbook today.