There is no denying the fact that we are living in the era of digitalization. We can now easily avail of anything digitally. With the advent of digitalization, digital marketing has also seen a boom. Especially after the pandemic, digital marketing has become even more popular and vital than any other thing. However, almost half of all companies still have not made a proper plan for digital marketing! Being an SEO company in Kelowna, we have helped several small businesses to get online during and after the pandemic.
The statistics for online marketing are mind-blowing. If you have some astonishing strategies for online marketing, you can significantly drive higher return on investments (ROI) than traditional marketing. If your company hasn’t yet indulged in digital marketing, you are likely missing revenue and valuable leads.
This article is about achieving the best digital marketing strategies. Read on further to know about digital marketing.
The major components of digital marketing
Any digital marketing strategy is powerful on its own. However, if you use these strategies in a synchronous way or perfect proportions, you will succeed in it. Digital marketing includes various components, such as.
- Search Engine Optimization (SEO)
- Pay-per-click (PPC)
- Content marketing
- Web design
- And much more!
Let us now understand each aspect of digital marketing by giving them an in-depth look.
Search Engine Optimization (SEO)
SEO is considered the foundation for successful digital marketing. In it, SEO experts design several strategies to boost a particular website in online search results rankings. Companies use SEO strategies for achieving top ranking. But the question is, why does a specific site need top rankings?
The fact is, a startling 75 percent of people do not go past the first page of search results! That means, even if you have given the best design to your website, but if it does not rank on the first page of the search results, people among the rest, 25 percent, are the only ones to visit your website. Your site will not reach most people.
Secondly, when your website is on the first page, you will be able to grab more and more qualified leads related to your business’ products and services. That means higher search rankings bring you more leads and more revenue for your company.
There are numerous SEO strategies you can use for your business including-
- Create quality content to answer searchers’ queries
- Increase page speed by cleaning up your site’s code
- Navigate to improve user experience (UX) by streamlining your site’s design
- Earn more and more backlinks from reputable sites
- And much more!
Nonetheless, we must remember that SEO is a long-term strategy and does not give you overnight results. Other than that, SEO requires everyday upkeep to maintain the top rankings. The result you will get is worth the investment for your company or business.
Pay-per-click (PPC) advertising
PPC advertising is one of the most excellent ways of maintaining a presence in search results, while with SEO, you establish some organic rankings.
PPC helps you boost your rankings quickly-
- The minute your ad goes live on the internet, PPC starts to drive effective leads immediately and increase the rankings quickly. What more, PPC is cost-effective for most businesses.
- You only pay when people click on your ads, and that is the best part of PPC as you do not waste money to reach the masses. Because in that process you also have to spend money on the people who are not interested in products and services.
- The other benefits of PPC include advanced targeting options that allow you to pitch over your target customers. You get to target people based on demographics, the device they are using, location, and much more. PPC is a valuable component of digital marketing as you target the people interested in your product on a friendly budget.
Web Design
Eventually, the digital marketing components we use to drive takes the leads back to our website only. In that case, our site should project a positive impression on our potential customers.
Firstly, your website should not take a lot of time for loading, and secondly, it should be responsive enough to keep the visitors away from the back button. Implementing a custom design for your website is important because that helps to engage a large audience.
Other than ensuring the loading speed of your site, focus on streamlining the navigation for improving the user experience. It helps the leads to contact you. Consider Kelowna web design company as an example.
Content Marketing
Content marketing is a great strategy to generate revenue and leads. Because content is something, your customers would read to know more about business. Content marketing generates more leads than traditional marketing would generate.
Generate quality content for content marketing. The keywords present in your content allow you to target searchers’ questions regarding various addresses, companies, or businesses. That way, you can diagnose your issues and fix them and eventually focus on achieving higher rankings.
Social Media Marketing
Around 3.96 billion people use social media globally! Undoubtedly, it is one of the most valuable digital marketing components. With different social media platforms, you can connect to your potential customers and develop relationships with them. Also, if your customers want to ask questions from you or run some inquiries about your product and services, they can connect to you directly on social media.
Another benefit of social media marketing is that you uncover the leading trends and insights of your customers regarding your brand, industry, products, services, and competitors. This type of information can help you plan other strategies as well.
Companies maximize their social media influence by responding to every comment in an effective and timely manner. This practice makes followers feel valued and seen.
The Marketing Analytics
Other than incorporating the mentioned strategies, marketing analytics play a vital role in digital marketing as well. Marketing analytics is associated with the key metrics of your campaigns. These statistics help you keep an eye on the key performance indicators (KPIs), such as cost per lead, conversion rates, and much more. With the help of these indicators, you can reach your target audience.
The overall idea is to monitor the analytics to keep the profitability high and the marketing costs low!