From the year 2020, marketers embraced digital transformation more than ever before as they adapted to constantly changing virtual and hybrid business perspectives during the unprecedented COVID-19 pandemic.
Then, as countries cautiously reopened and more interestingly consumers left the houses -- some businesses saw a depression in the virtual engagement and online traffic they'd recently relied on.
As a digital marketer at any experience level, always tackling up with these never-before happened changes isn’t always easy. But, to achieve these growing marketing goals and maintain a But, to achieve in this fast-moving marketing world and maintain a sense of relevance with your audience is critical to stay ahead of them.
Influencing marketing, short-video content like Instagram reels and Facebook feed, permanent social media posts, Affiliate marketing, AI ( Artificial Intelligence ) Optimization like Grammarly for grammar checking and Jarvis for blog writing, and podcast audio content.
Here is a list of the most upcoming Digital Marketing trends for 2022
Influencing Marketing
According to global marketing professionals which trends they want to plan to invest in influencing Marketing for 2022, 34% of them said that influencer marketing puts it at the top of the list and then after above other trends like mobile website design and short video marketing like reels.
Well, the influencers are often masters of certain platforms (gadgets and automobiles) they use, and the field or topic they talk about. We already know that there are many micro YouTubers who influence gadget lovers, this is why all mobile brands are approaching us through them. They already engage with the audience and their interests.
Short-form video content
Many platforms mainly focus on the reels and shot video and many brands are following that trend. According to the HubSpot survey, “short-form content” is the second most effective trend and the majority of the marketers are currently leveraging it.
31% of world marketing professionals are presently investing in short-form video content like Instagram reels, Facebook feed, and Youtube short videos, and when it comes to performance and engagement, 46% of them consider that this strategy is more effective than long length video content. According to them in 2022, 89% of global marketers plan to continue investing in it or increase their investment in influencing marketing.
Apart from them, long-length videos can offer depth and large amounts of information about a product, brand, or service to customers, and B2B marketers have understood that short-form videos can be much more effective than long-length videos.
Permanent Social media post
Ephemeral content means a post or video disappears (unless it’s saved or archived) after 24 hours of publishing. It is going away anytime soon so that brands are trying to create permanent social media content. Standard posts, videos, and live events are showing up on a platform's feed, stories and can be viewed again the day after. So that brands thought brands might be more effective within their marketing campaigns.
According to HubSpot, a survey shows that 44% of world marketers plan to increase investment in permanent social media content, while 8% of marketers say that it generates the most ROI (Return on investment) compared to other traditional or digital marketing strategies they leverage.
Artificial intelligence Optimization
AI (Artificial intelligence) is the technology assistance behind many services, such as content creation, Chatbots, and search engines. AI has particularly boosted up since the start of the COVID-19 pandemic in the year 2020.
According to the latest PwC survey, 52% of marketers have accelerated their AI adoption plans from over 1000. The core benefits of AI technology are content creation, Jarvis is the best example of AI-powered software that helps to generate original, creative content. Evidently, top Search Engine Optimization experts taught their staff that uses Jarvis for blogpost writing and website copy.
Podcasts and Audio Content
According to a Hubspot survey, 14% of social media marketers get attached to audio chat rooms like podcasts Clubhouse and recently most populated Twitter Spaces. But 68% of marketers who do say it is the most effective social media marketing strategy they use, despite low ROI (Return on Investment).
As well, 49% of them who already obsess over chat rooms plan to increase their investment in 2022, while 47% of marketers plan to maintain their current investment next year.
Affiliate Marketing
Affiliate Marketing is one of the growing marketing strategies for getting to communicate with their audience. This is an innovative process of getting other brands and individuals to drive traffic to your website in exchange for a certain percentage of commission. There are top brands like Amazon (Amazon Associate program) that use this marketing strategy.
Conclusion
These are a few top trend marketing strategies for digital marketing services in 2022. So that as we move to 2022, the events which have happened in the past two years have placed more effectiveness and importance on marketing. This is why these trends are not too shocking.