AI Tools Your Team Needs to Dominate Digital Marketing

There are many steps involved in creating content for your blog post or website - planning out the topic you want to cover, doing research on related topics so that you have sources lined up in advance, and structuring your article so that it flows from point to point. While all these tasks might seem complicated, find out in this article how AI-powered software can actually make them much easier on you!

What is Artificial Intelligence?

Artificial intelligence (AI) is a field of computer science focused on the creation of intelligent agents, which are systems that can reason, learn and act autonomously. AI has been used in a number of applications such as Incrementors digital marketing, finance, healthcare, and manufacturing.


The first step in using AI in your digital marketing strategy is understanding what it is and what it can do for your business. Here are five key benefits of using AI in your marketing:

1. Automated Analysis:

AI can automatically analyze data to identify trends and patterns that would otherwise be difficult or impossible to discern. This ability to rapidly identify and respond to changes in customer behavior allows businesses to optimize their marketing programs more effectively.

2. Improved Accuracy:

AI-generated insights are more accurate than those generated by humans alone, leading to improved results across a broader range of marketing activities. For example, enhanced accuracy of targeting leads through online advertising means you are more likely to reach your target audience with fewer ad impressions, saving you money while also increasing the quality of your campaign.

3. Enhanced Personalization:

With the ability to personalize messages based on past interactions and preferences, businesses can create more compelling campaigns that keep their customers coming back.

What are some of the first AI tools your team may already be using?

In the past, many employees within organizations have been hesitant to adopt new technology because they were unsure how it would impact their job. However, with advancements in artificial intelligence (AI), this fear is slowly beginning to dissipate. AI has the ability to automate certain processes and tasks, which can free up time and resources for other employees.

In addition, AI-powered tools can help you better understand customer behavior and preferences.


Below are some of the most common AI tools your team may be using today:

1. Chatbots:

Chatbots are digital assistants that you can talk to in order to get information or carry out tasks. They're popular among businesses because they can improve customer service by automating tedious tasks such as responding to customer queries or helping you manage your chat session data.

2. Automated Insights:

Automated insight is a type of AI that helps you understand your data in a more meaningful way. It can help you identify trends and make better decisions based on your data. This type of technology is often used by companies to optimize their marketing campaigns and track customer behavior.

3. Natural Language Processing (NLP):

NLP is a technology that allows computers to understand human language patterns and use reason to work out what users want. This type of AI is used by companies including Google and Facebook to offer more personalized experiences for their users.

4. Virtual Assistants:

Virtual assistants like Alexa or Cortana use a combination of machine learning and natural language processing to answer questions, make recommendations and schedule appointments. This is different from user-generated content because it's written by humans but created by machines.

5. Image Recognition:

This AI allows computers to identify objects in pictures based on the data that's been fed into it, such as geographic location or specific patterns in a photo's content like facial recognition or object recognition.

What should you know about Artificial Intelligence and what is it capable of so far?

Artificial intelligence has been around for many years and it has been used in a variety of industries such as finance, health care, retail, and manufacturing. AI has come a long way in the past few years and there are now tools available that can be used by businesses to improve their marketing strategies. Here are some of the benefits of using AI in digital marketing:


  • AI can help you identify your target market better.
  • AI can help you create better content.
  • AI can help you optimize your website.
  • AI can help you identify your competitor's strengths and weaknesses.

How can AI help your company in Digital Marketing?

AI can help you analyze customer data, create customer profiles and marketing plans, execute communication strategies, measure results and optimize processes. AI is already being used by some of the world's largest companies – such as Amazon, Google, Facebook, and Twitter – to improve their marketing operations.

Tips to engage AI effectively during all stages of Digital Marketing

1. Use AI to help create better content.

AI can be used to help produce better content for your website or blog more quickly and efficiently. For example, it can identify topics that are popular among your target audience and generate content on those subjects. Online marketing agencies like Incrementor's best content services, save your time and effort, which can be put into other aspects of your marketing efforts.

2. Use AI to increase ROI on your digital marketing campaigns.

AI can help you measure the success of your digital marketing campaigns in a number of ways. For example, it can identify which channels are most effective in reaching your target audience. It can also help you optimize your spending by identifying which campaigns are most likely to result in high ROI. In this way, you can ensure that your money is spent wisely and achieve the best possible results from your digital marketing efforts.


Digital marketing is constantly evolving, and the tools your team needs to stay ahead of the curve are changing too. That’s where AI comes in: it can help you automate tasks, track results, and more effectively manage your digital campaigns. If you want to be successful in digital marketing, then make sure that you have the right AI tools at your disposal—and our list of the best AI tools for digital marketing will definitely help.