With the explosion in popularity of social networking websites, especially over the last 5 years, they have become a new tool in directing advertising and the brand at particular target markets. Facebook has become the number one social networking website over recent years with over 250 million active users around the world logging on and communicating with other people. Although companies have recognised the potential of sales tool of this networking website, Facebook is still very much focused of communicating to friends and users can sometimes feel their privacy is being invaded if they are being sold to by a lot of brands. This is a stumbling block for companies but Facebook can be used to market your ecommerce website as long as it is used in the correct fashion.
Backing Up Internet Marketing Campaigns
Marketing campaigns and internet marketing campaigns to promote your ecommerce website can add up to be quite expensive so you need to make sure you are maximising its potential generated income. Facebook is a great way of drumming up some interest in the campaign by posting the links to any campaign activity on the company’s Facebook wall and even creating events to invite people to any shows you may be exhibiting at. Videos can also be uploaded onto Facebook so any presentations that may be of interest to others can be uploaded and commented on. Facebook is currently a free website to join but it will have to be updated regularly in order to expose your ecommerce website to as many Facebook users as possible.
Other Target Markets
Due to the amount of members using Facebook on a daily basis, your ecommerce website could potentially be exposed to millions of users from around the world. By finding out more about the users who sign up to your Facebook company group, your company may be able to find a pattern or trend of target market that you may not have targeted or thought about previously. This new found knowledge can then be implemented on your other internet marketing campaigns. Also, by building a distinct brand identity involving imagery and language on your Facebook wall, it can increase the brand awareness and carry on the brand values from the ecommerce website.
Promoting a Particular Ecommerce Product
Facebook can bring some a much needed boost in sales to particular products, especially if it is a seasonal product. Focusing on products with higher profit margins can also be a benefit as well as offering promotional codes by sending out messages to people who have signed up to the group. Giving users an incentive to join your group is a great way of increasing exposure as well as increasing the chances of the users regularly returning to the Facebook page and the ecommerce website.
At Advansys, we are able to increase the traffic to your ecommerce site through optimising the company Facebook page with keywords. We can also provide regular posts that can both inform others and entice them to revisit both the companies Facebook page and the ecommerce site. To find out more about how Advansys can do this, please contact out ecommerce experts via the website or by calling us direct.