Mobile apps are dominating the eCommerce space and for good reasons. These days, it’s difficult to get through the day without a smartphone. People from all walks of life, young and old alike are so used to these devices that they have become a must for daily tasks.
The most common usage of smartphones is for online purchase. Online retailers couldn’t run their business without having a mobile app. With all users that could be reached and turned into prospective buyers, mobile commerce is now the future of eCommerce. There is much demand for mobile app development today.
The world of eCommerce is constantly evolving though, so if you want to stay ahead of the competition, and meet the growing demand of customers, you need to keep up with all the changes happening. With mobile app development services, tapping into the future in eCommerce growth is easy.
The Trends in Mobile App eCommerce Development
- The IoT
The Internet of Things is turning the world into a connected place. It could benefit any mobile eCommerce application through providing personalized data on every customer. All these connected IoT devices gather and exchange information.
Moreover, it enables machine learning to determine the patterns of behavior of people accurately. You could get data not just from online activities, but also from their activities offline. The tech makes for a more efficient strategy since your brand could provide customers with specific offers and ads based on what they like.
In online retail, the IoT is used for more secure deliveries, which don’t expose your offerings to unscrupulous people, for example.
- Virtual and Augmented Reality
This trend is surely here to stay. The benefits of technologies such as AR and VR for eCommerce are endless. This is the perfect solution if you want to offer high engagement to customers. In mobile app development using augmented reality, digital elements come to life with any smartphone camera.
AR has an advantage over VR since it does not involve supporting devices. Through AR showrooms, customers get to learn about product features and the benefits, before deciding to make a purchase. The showrooms are great for companies that sell clothing, accessories, and furniture.
AR provides customers a chance to interact with a product. Even brick-and-mortar shops these days have virtual fitting rooms, which enable customers to see the clothes on them even if they don’t get to actually wear them in person. eCommerce organizations are adopting this technology since it provides a competitive edge.
- New Payment Methods
Credit cards and debit cards still are the most common payment method in the eCommerce sector. However, more and new payment methods are surging, making the process better and more convenient for customers. Digital wallets these days and instant lay-by services are becoming more popular.
The apps include Google Pay, Apple Pay, and AfterPay among others. Also, cryptocurrencies are becoming a preferred method among some groups. Today, for your eCommerce brand to stand out from the rest, you should provide your customers with various payment options that are more convenient.
- Cloud Integration
Today, cloud storage is something that a lot of people are looking for. This made online retailers host only just their data, but the entire mobile apps in the cloud as well. The approach has a lot of benefits, not only for mobile eCommerce, but also for mobile applications.
The main thing is that it boosts the performance of an app. It furthermore, minimizes the expenses related to hosting. The principle is—the faster the app, the better the customer experience would be.
Integrating with the cloud has streamlined how online retailers host their data and applications in the cloud.
- Chatbots
These bots are powered by AI, or Artificial Intelligence. They replace several human customer support employees through helping businesses interact with customers. The main advantage is that they could answer typical questions immediately, all the time.
AI-powered bots could simulate a conversation with customers in a natural way, and resolve their issues much faster. Some customers want to be answered right away, otherwise, they will leave your site and go to the competition. For such instances, bots are crucial.
Bots today have become a part of the alluring User Interface design tips for eCommerce and mCommerce. Satisfying the needs of customers is what every business aims today and would want their mobile app to do. An online business could opt for various application development services, such as for instance mobile app development with React Native.
- Improved Customer Experience
Customer experience is one of the most significant and timeless among the trends. Customer experience has a huge impact on sales, whatever the nature of the business may be. Simple things, such as speeding up the mobile app could spell a big difference.
Moreover, you could integrate a multi-channel customer service to provide customers with faster and better responses in a seamless manner. Small businesses could not all the time afford to leverage expensive mobile app trends, that’s why their focus should be on boosting the user experience in any possible method. Every business-to-business buyer is a consumer also who’s used to the best experience in online buying.
Customers obviously expect suppliers to offer the same exact level of selection and service. Keep in mind that consumers always expect a highly personalized experience, in the form of newsletters, personalized emails, and product recommendations based on their previous buys.
- Voice Search
Another great trend is the Voice Search, which is growing in demand. Voice search and commands boost the user experience, particularly if they shop on the go and are unable to use their hands to type. With voice search, more customers would gravitate towards your online brand.
Voice assistants, such as Alexa by Amazon and Siri have become popular, and have made considerable impact on the mobile app trends recently. Customers could search for and shop for the things they are looking for by verbally describing them. With the rise of these voice search assistants, no longer are browsers the only drivers of online retail traffic.
Voice searches provide a great way of doing quick searches and buying things on the go, and they’re also intuitive. Nonetheless, the rise of voice searches calls for a change in conventional methods. For multi-taskers, the best option are voice assistants because they’re hands-free, and operating them does not need a keyboard or a mouse.
A perfect mobile application could reach out to more users, turning them into prospective buyers. Mobile apps, for years now, are reshaping business organizations.
In Conclusion
With the continuous growth of the popularity of mobile devices, online retailers and brands should have their own mobile eCommerce app developed. The seven trends in eCommerce are becoming crucial for businesses to survive in today’s highly competitive world.
All over the world, the evolving mobile app trends in the world are growing at an unprecedented rate. The evolving technologies and regulations, as well as the various consumer habits, have simplified the buying process, especially as the world now has become online.
The trends at present could help your online brand gain a competitive edge. It’s not necessary to implement all of these trends into every mobile application that you create. However, you must have a general understanding of how the market is changing so you would be able to adapt accordingly.