With over 1 million new sellers joining Amazon every year, competition is fierce and it's getting more and more difficult to find the best products to resell on Amazon.
And yet, selling the right products could be the difference between a successful and a failed Amazon business.
To help you gain a competitive edge, this article goes into details on how to get more results out of your best products to resell on Amazon.
Start With Sourcing The Right Products To Resell
Your first step in finding success on Amazon is to start with sourcing the right products to resell.
There are tons of different ways you can find the best products for resale, but unless you have a good idea for a product that sells well, as well as the products with the best potential for profits, then you will find it hard to maximize your results on the platform.
Compare Product Ideas
To help you source the right products for Amazon, take the following factors into consideration:
Demand
The first and most important thing to consider is whether or not there is enough demand for that product to make it worth your while.
A tool like Google Trends will help you discover what's popular at the moment, how popular the product has been over time, and what the likelihood is that the product will remain popular in the future. You can also use tools designed for online arbitrage to view the sales history.
Competition
Competition on Amazon can be overwhelming. Pay attention to the level of competition for the product you intend to sell. If Amazon sells the product via the platform’s private label, Amazon Basics, then you will have an even harder time competing with the giant retailer.
Profit Margins
There’s no point in having a product that sells well if you won't be able to make significant profit margins from it. Make sure you know what the margins are for the product you want to sell so you know beforehand whether or not you will be able to make adequate profit.
Regulations
Amazon doesn't let resellers just sell anything on the platform. There are certain things that are restricted, so make sure you check the list of restricted products on Amazon so you know what you can and cannot sell on the site.
Availability/Seasonality
Something else that might impact your success as an Amazon reseller is the availability of your product. So check whether or not you can easily source the products.
For instance, if there is only one supplier available, you may have problems securing the product on the line. Also, avoid relying solely on seasonal products, such as holiday decor that won't bring you consistent sales throughout the year.
Shipping Costs
Finally, when looking at different product ideas for Amazon, keep shipping costs in mind because some products cost more to store and ship than others. This will ultimately affect your bottom line.
If you are a new seller, it might be better to focus on small, lightweight items, such as jewelry, novelty items, and books in order to avoid complications.
Research Quality Products To Resell
Once you've compared product ideas using the criteria above, you should have a list of possible products you can resell on Amazon for a significant profit.
Now, it's time to research the best quality products to resell so you can narrow down the list of ideas.
A great way to research quality products to resell is through the use of an online tool like Tactical Arbitrage.
Tactical Arbitrage is software that helps resellers source profitable products you can resell on Amazon. The tool scrapes tons of online stores, such as Target, Best Buy, and Walmart, and compares the different prices based on specific criteria set by you.
By customizing what you want to look for, you make sure that Tactical Arbitrage presents you with only the best products to resell on Amazon.
Here Are a Few Tips To Assist in Your Product Research:
- Choose products that make 10 or more sales each day on Amazon
- Opt for similar products with a best seller rank of 50,000 or higher in the main category
- Make sure the top three related keywords for your chosen product have at least 50,000 monthly searches on Amazon
- The product you choose should be of low seasonality on Amazon, which means you can sell it all year round
- Choose small, lightweight products (between 2 to 3 pounds) for cheaper shipping
- Make sure there are no trademarks or major brand names associated with your intended resale product
- Select products that offer you the opportunity to expand your brand by selling related products
- Make sure the product you choose isn't fragile (e.g. glass items) and has no legal issues (e.g. CBD products).
- Choose a product that encourages recurring purchases, such as shaving kits. We like to also call them replens.
- To set yourself up for even more success, choose a product that leaves room for you to optimize and improve on existing product listings. This will help you stand out from the rest and propel you toward success as a seller on Amazon.
7 Ways to Promote Your Amazon Listings
Once you find items to sell on Amazon, the next step is getting people to actually find and buy the products. Amazon does a lot of the heavy lifting, but there are a few things you can do to help your products fly off the virtual shelves.
Listed below are 7 ways to promote your Amazon listings so you can sell more products.
- Optimize Your Title
When it comes to promoting your Amazon listings, titles matter - a lot! Make sure your title clearly describes to your customers what the product is and if it's compatible with their needs.
Include any other information they might need to make an informed decision whether to buy or not (e.g. brand name, use case, primary benefit, etc.)
- Use the Right Keywords
When customers search for products, they typically use keywords associated with that particular product on Amazon. That's why it's so important to choose the right keywords to use in your product titles and descriptions.
You can use tools like Google Keyword Planner, Scope, Ahrefs, or SEMRush to help you discover the best keywords to use on Amazon.
- Use High-Quality Product Photos
The types of product images you use will have a dramatic impact on your success as a seller on Amazon.
Use high-quality photos and include as many different angles of the product as necessary to give the customer enough of an idea of what they're purchasing.
You can also include images of the back of the box, showing instructions, ingredients, etc. wherever relevant.
- Automate Product Prices
Use a repricing tool like this one to help you automate product prices so you can stay competitive and snag all the sales that might have gone to your competitors who are still trying to manually reprice their inventory on Amazon.
- Run Sponsored Product Ads
Amazon's PPC (pay-per-click) ad platform is among the best in the e-commerce category. You can use Amazon sponsored product ads to promote your products on search results so that when relevant prospects search for similar products, yours are displayed in the search results.
- Drive External Traffic
Directing external traffic to your Amazon listings can help to boost your sales on the platform. For instance, you can advertise your Amazon products on your blog, email list, social media channels, etc. to drive more traffic to your products.
- Use Customer Feedback/Encourage Reviews
Yet another effective way to promote your Amazon listing is to encourage customer feedback and reviews. This allows you to leverage social proof, not only on Amazon but on other channels, such as your blog, social media, email, etc.
Final Thoughts
If you have been struggling to maximize your profits, use the information in this article to help you get more results out of your best products to resell on Amazon.