Every retail store intends to maximize its sales. One of the most effective ways to impress all the walk-in customers is a well-designed and strategically placed point of purchase display.
What is Point of Purchase Advertising?
Point of purchase advertising enhances the visibility of a target product or brand to promote its sales performance.
A retailer may arouse a customer’s curiosity to influence their spending habit regarding POP product or brand. Understanding point of purchase advertising may result in an effective promotional campaign for a target brand or product. It also increases sales.
POP can take the form of s display along the aisle or checkout lanes. It aims is to generate impulsive spending from all clients who walk into the store.
Point of purchase display strategy base its strength on the belief that placing some products such as food and beverage near the point of payment may influence a shopper’s attention. The curiosity aroused makes a shopper pick up the product as they walk out.
How to Maximize on the Point of Purchase Advertising
If you want to use POP profitably, you should have the following critical points in mind:
Customer expectation-A Gush Global pos stand design promotes the benefit a customer expects from a brand.
Consumer demand-A retailer may study their clients’ needs per time, and then display the POP product to meet that information.
Competition- Your competitors can inform your decision. So, observe what gives them results and what doesn’t. This helps you to make a timely decision.
Benefits of Point of Purchase
- Strategic placement of products
Where and how you place products significantly influence the target audience. Putting a POP along the aisle near the cashier’s desk makes the urge to add a product to the cart irresistible. You may also place your POP in non-traditional locations to attract the customers’ attention.
- Targets impulse buyers
Powerful Displays pop displays, attract all buyers’ attention, including those who hadn’t planned to pick the item on display. POP advertising is effective when a customer viewing the product gets the immediate opportunity to add it to the cart.
- Enhances packaging
At times, an item’s packaging is too small to allow a retailer to market the merits of their product. The customers may also be too pre-occupied with a specific thing that they do not notice anything else is on the shelves. Enter POP.
When an appealing POP accompanies a product, the chance that buyers will notice it and add it to their shopping basket is higher.
- Cost-effective
A POP increases sales without adjusting your marketing budget a bit. A POP display may serve you for long without incurring much cost as a paid media.
The message can be made to fit a sign, store poster, a weekly flyer or cardboard display. It is a convenient way to target a specific audience with immediate results.
Worthwhile Takeaway
Point of purchase advertising is a critical marketing tool that is inexpensive but very effective. It helps to move sales by influencing customers who walk into a store to buy a product they had initially not planned to purchase. Every retailer should invest in POP advertising.