Best Tactics to Increase Ecommerce Sales

In case your ecommerce business is not performing as well as you’d like, you are surely always on the lookout for some methods you can rely on to boost your sales. Fortunately, there are many things that you can tweak and see if they bear fruit. Read on for a few great tactics that should help your company increase its profit.

Show trustworthiness

One simple approach to make a sale is reassuring your customers that you are trustworthy. To achieve that, make sure you display icons that show that your website is secure. Other than securing your website by using a TLS/SSL certificate and having your URL begin with “https” instead of “http”, you can also display the security badges that your website is using. Of course, you want to actually implement these and not mislead your customers.

Test your website

If you are already displaying your badges of security, there might be an issue with the layout of your website that is deterring customers from making a purchase. A good approach here would be A/B testing as that would allow you to present customers with two different layouts and help you see which one results in more conversions. Look into other types of testing you could also conduct.

Come up with a unique selling proposition

In order to attract users to your website, you first have to come up with a unique selling proposition (USP). To do that, ask yourself what makes you different from other similar businesses. What kind of quality are you offering? Are your prices competitive? Is your customer service stellar? If you have something that you excel at that you know others are struggling with, use it to your advantage and encourage customers to visit your online store.

Set the right prices

When it comes to your prices, you have to make sure you get them just right. For one, you need to research your competitors and see what they are charging for the same product. Making the price too high could chase away all customers while pricing products just below your rivals could see a big uptick in your sales. Then, you can consider looking for a new wholesaler if you find one with more affordable prices. Finally, you can appeal to consumers by offering free shipping if they spend a particular amount of money on your website.

Allow various payment methods

Even if you’re hitting that sweet spot with the prices, you might be losing customers because you don’t have a wide array of payment methods available. In addition to allowing paying by cash on delivery and by credit and debit cards online, you can look into various e-wallet options such as PayPal, Skrill, and Neteller, as well as cryptocurrency. Many customers will abandon their cart if they don’t see the option they use the most so do your best to offer a variety of ways.

Focus on customer service

Many ecommerce businesses believe that gaining new customers is vital for new sales. However, catering to the existing customers is also of the essence, as customers are very likely to return if they like what they see from you. So, in addition to a functional and well-organized website and a variety of payment options, you should also focus on customer service. Make yourself available on social media, via live chat, by email, and via telephone. 24/7 support is a big plus but having a detailed FAQ section on your website where customers can go to resolve their issues without your help is also a good addition.

Improve customer loyalty

Something else you can do to retain customers is creating a loyalty program. For example, you can give out corporate gift boxes to your regulars after a certain number of purchases. As doing research about your audience is crucial, you should know their likes and dislikes and be able to decide whether pampering gifts are a more appropriate present than champagne and spirit ones in order to thank them for their loyalty.

Include testimonials on the website

On the other hand, when looking to attract new clients, having testimonials can come in really handy. With that in mind, you can ask satisfied customers to leave you a nice review on social media or comment under the product they’ve purchased. To take it to the next level, see if they would agree on giving a short quote and saying what they like about working with you.

Take better pictures of your products

Another issue that might be turning customers away is the quality of the product images that you provide. Make sure you don’t post just one blurry photo of the products you are trying to sell. You want high-quality snaps that show the products from several angles so that the consumers can properly see what they are purchasing.

Make instructional videos

Customers also appreciate seeing instructional videos in the products’ descriptions. This is especially useful if you are selling something unique that not everyone knows how to use. For instance, you can show how to assemble and install a certain device while there is no need to make a video about how to put on shoes. Moreover, you can also add videos to the FAQ section if that will make solving certain issues easier.

Create FOMO

Creating a sense of urgency or a fear of missing out (FOMO) is an amazing way to attract customers and make them realize that they might miss a unique offer. Whether you are offering something on sale or have very few pieces of a certain product left, you are showing potential customers that they might not get what they’ve been eyeing for a while unless they act as soon as possible.

Don’t forget about holiday promotions

Lastly, you also want to remember holiday promotions and other special dates around the year. Whether it’s Valentine’s Day, Black Friday, or Christmas, make sure you talk about the sales on your social media so that the people notice the discounts. Plus, besides lower prices, you can also offer special deals like two items for the price of one or the second item for half the price. See which deals might work best.


When looking to increase your ecommerce sales, you’ll be glad to hear that there is a lot you can do. From focusing on your existing customers to attracting new ones with various promotions, try these tactics to boost your company’s performance.