So, your Shopify store is starting to build traction. The thing is, there are plenty of short-term and long-term tactics that boost your sales.
However, you have to think about the long term.
In this post, we'll walk you through how you can build meaningful relationships with your customers and achieve long-lasting results that lead to more sales and better ROI.
1. Focus on Customer Retention
Getting new customers is great, but creating solid relationships with loyal customers is more important. Not only it's less costly and a lot easier for you because you don't have to spend a lot of effort looking for new leads.
By focusing on customer retention, people will likely do more business. Ideally, when you start your ecommerce website, you want to reward them for their loyalty, exceed their expectations, and provide a near-perfect customer experience. It would be best if you also had excellent communication with them.
2. Develop Email Marketing Campaigns That Convert
Another important tactic is creating email marketing campaigns that keep you at the top of your customers' minds and drive new sales. This is one of the best strategies that you can use to customize elements of your Shopify store.
To leverage your email list, you must develop a strategy that relies on segmentation and drip email sequences.
You can start your strategy with the following:
- Audience: This comprises regular customers, first-time users, cart abandonment users, etc.
- Email workflows: Transactional, promotional, and lifecycle marketing emails
Segmentation allows you to speak more directly with customers about their needs, increasing the likelihood of conversions.
Now, here are email drip campaigns that you can create for your Shopify store:
- Browse abandonment reminders
- Cart abandonment reminders
- Post-purchase emails
- Welcome emails
- Recent product launches and company updates
3. Add Trust Signals to Your Online Store
Customers need help to trust unfamiliar brands and sites. You have to show that your site can be trusted with sensitive information by showing trust signals in the form of:
- Customer reviews
- SSL certificates
- Money-back guarantees
- Logos of credit card processors
- Return and refund policies
4. Implement Rewards and Referral Programs
There's plenty of competition for ecommerce stores. In fact, in Shopify alone, there are already 1.7 million businesses.
So, how do you stand out from the rest of the pack? An effective way to encourage brand loyalty is by repeatedly offering value to people who return.
One way to do that is by introducing loyalty programs. There are plenty of things that you can do more than give a discount.
A rewards program that works best for you will depend on your product. For instance, if your average customers purchase at least once a month, then a monthly or annual membership will work well.
In the same way, you can also consider gamifying your rewards program. That way, customers will know what they're working towards.
Another strategy is launching a referral program. Give people something to talk about your brand to their family and friends and offer something in exchange.
5. Improve Website Navigation
Your site navigation is like a map for your ecommerce store. Your primary navigation should help shoppers find what they're looking for. Make sure you point at main category pages with search and filter functions that specify what they're looking for.
You can also improve sales by activating breadcrumbs on individual product pages. That way, when someone first interacts with your online store, they can easily find products similar to the ones they're browsing.
6. Use a Cross-Selling Strategy
Using a cross-selling strategy is also one way to improve your sales. This strategy focuses on crafting several revenue streams in just a single purchase.
You can suggest to customers a product that works particularly well with the item they're buying, use automated email campaigns, or provide an extended warranty.
Cross-selling works since it persuades customers to spend more than they initially planned. Like customer retention, you can look for a few customers. Instead, work on the ones that you have already. Using this method, your increase the cost customers spend on your store.
7. Invest in Social Media Marketing
A solid social media game is also essential. If you're an ecommerce brand, Instagram is a great marketing tool that you can have in your arsenal. That's because the platform can tag products for easy shoppability.
Another shoppable visual platform is Pinterest. This is where shoppers look for new products like yours and create relationships with brands.
Facebook, on the other hand, could be a more visual medium. But many brands still find success, interacting with various Facebook groups to generate interest.
As long as you post consistently, you can build a strong following and generate brand awareness and traffic. It's also likely that you've already warmed these leads with your content. So, when they land in your store, they're more than ready to make a purchase.
8. Generate Organic Traffic with SEO
It would help if you also kept your ecommerce store SEO-friendly, and Shopify has fantastic built-in settings that allow you to create SEO-friendly pages.
Doing so ensures that your collections page, homepage, product pages, etc., are all indexed and easily findable on search engines.
Over to You
Increasing sales in your ecommerce store is a constant process. The most important thing is to find out what works best for your site. That's because sales vary from one ecommerce store to another.
Also, follow and apply these tips to increase your sales steadily. Good luck!