What is Search Engine Optimization?
Search Engine Optimization is basically the ongoing process of making your site friendly to the search engines by optimizing your sites pages and its content.
How do search engines rank your site?
All search engines use an algorithm for ranking websites.
An algorithm is basically a complicated set of rules used by the search engines, that a site needs to adhere to, in order to perform well in search engine results.
All search engines use a different algorithm for ranking websites. So your site may do well in one search engine's results, but not so well in anothers. Most people try to optimize their site for Google, as the majority of people use Google as their preferred search engine.
Is a first page Google ranking enough?
Its a great feeling when you see your website getting on the 1st page of Google, but what about if you could get 3 or 4 out of the top 10 listings on any of the major search engines for your chosen keywords.
This is known as Search Engine Rash, or SER for short.
Search Engine Rash, (abbr: SER). def: 1. to have multiple first page listings in the search engines, 2. to appear all over the Search Engines like a rash.
In our opinion, SEO is not just about getting on the 1st page of Google anymore - its about getting as many first page listings as possible in order to put you in a prominent position. Your customers will get the impression that you are the expert in your field. SEO is no longer good enough to put you ahead of your competition, you need SER, Search Engine Rash to fully exploit the web.