Email marketing is a very effective method for engaging with your audience. It's affordable and tends to have a good ROI. For every $1 spent on email marketing, there's an average ROI of $42. But, although email marketing can give you excellent returns, there are always ways to make improvements. Not everyone does well with their email marketing right away, so it's worth exploring how you can ensure you get the best results. You can face a lot of competition with email marketing and you risk having your emails dismissed as junk. So how do you get people to open your emails, view your content and visit your website?
If you want to boost your email marketing ROI, you can make use of a few strategies that help you to do more. Take a look at these tips to improve your email marketing ROI and start seeing more sales from your emails.
1. Create a Clear Strategy
The best marketing campaigns start with a clear strategy outlining your goals and what you're going to do to achieve them. Without a strategy for your email marketing campaign, your actions could end up being aimless. You need to know why you're doing something and what your end objective is. Email marketing can be very cost-effective and generate an excellent ROI, but you could end up simply wasting money if you don't really know what you're doing.
Before you launch your next email marketing campaign, make sure you outline your strategy. Set some goals to aim for and decide which methods you're going to use to achieve these goals. You might want to improve your open rate or click-through rate, or perhaps you want to see more conversions and sales from your email marketing campaigns. Are you using the campaign to target existing customers or are you thinking about how to get people to make their first purchase?
2. Segment Your Email List for Better Targeting
Simply sending emails to all of the people on your mailing list could net you some interest, but it's not necessarily the most effective way of getting people's attention. Instead of mailing everyone the same thing, you should think about segmenting your email list so that you can target people better. When you separate people into different groups, you can send them emails that are more relevant to them. Segmenting your email list could even increase your revenue by several hundred percent.
There are multiple factors that you could use to segment your mailing list. You might use location, gender, age, interests, purchase history, or other characteristics and data to achieve this. You can then create separate email campaigns for these different groups of people, ensuring the emails that you send them are more relevant to their needs and interests.
3. Personalize Your Campaigns
To go even further with sending relevant emails, you should think about how you can personalize your emails. Personalization can really enhance your emails and make them more appealing to the recipients. You could see 50% higher open rates from personalized subject lines, and that's before your email has even been read. Personalization can be a lot simpler than you think it might be. One of the simple things to start with is including the recipient's name in the email. This shows that it's personally addressed to them and is relevant to their interests.
A more advanced way to personalize your email campaigns is to use email automation to achieve personalization. When you set up emails to trigger after certain behaviors, you can ensure people get the most relevant emails at the right times. For example, after a purchase, a customer might receive an email with suggestions of further products that might interest them.
4. Expand Your Email List
A larger email list can definitely benefit you if you're trying to improve the ROI of your email marketing campaigns. Of course, you don't want to have a long list of people who aren't interested in your brand. But there are multiple ways to get more people to voluntarily sign up to your email list. You might give an easy checkbox option when they're making a purchase so they can receive emails in the future. You can offer incentives like 10% off their first purchase if they sign up for your newsletter. Or perhaps you might make use of landing pages and lead capture forms.
More people on your email list means that you have more people to send emails to. You can segment your email list more efficiently and you'll get more data on what does and doesn't work with the emails you send.
5. Optimize Emails for Mobile
Mobile devices are being used more than ever to do a variety of things. Plenty of people have email apps on their phones or use their phone browser to check their emails. With more than half of emails now opened on mobile devices, it's more important than ever for your emails to be optimized for mobile. Your emails need to look good on different devices, with different sized screens. They should also be easy to navigate using a touch screen or a mouse.
In addition to ensuring your emails look good and are usable, you might want to consider how to make them more interactive. If you're making your emails more engaging by adding interactive elements, think about how to ensure they are still optimized for mobile devices. If you're going to be linking to your site, be sure your website is also mobile optimized. Use a small business website design service to help you create a responsive site that works on any device.
6. Use Different Forms of Content
Mixing up the content that you send in your emails can make them more engaging. Instead of just focusing on the copy in your emails, consider how other content forms can enhance the emails you send. Incorporating graphics, GIFs, and videos into your emails can make them more interesting and engaging. Adding videos to your emails could increase engagement by up to 300%, so it's definitely worth considering how you can enhance your emails with different content types.
When you're thinking about content and formatting your emails, keep usability in mind. You don't want emails that are slow to download or are difficult to use on certain devices. In addition to including content such as videos, you could also link to further content on your website or social pages.
7. Rethink Your Subject Lines
Your subject lines can make a big difference to the success of your email marketing campaigns. 33% of recipients will open an email due to a catchy subject line but, conversely, 69% of people will report an email as spam based on the subject line alone. So it's essential to get your subject lines right if you want your emails to perform well, particularly if you're trying to increase your open rate. There are multiple ways you can improve your subject lines, from personalizing them to making sure you're appealing to the desires of your audience.
You can even do things like using emojis in your subject lines to help your emails stand out from others. It could result in a huge increase in open rates. However, it's also important not to overuse them. If you do, it could make your emails look like spam.
8. Make Use of Calls to Action
If you're looking for more conversions from your email marketing, including calls to action in your emails is smart. A call to action suggests what your reader should do next. It tells them to click a link, get in touch, make a purchase or do something else that gets them to take the next step in their buyer's journey. Try out different CTAs to work out what works well for your emails. By testing out different options, you can compare the response that you get from each one. You can boost engagement through your use of calls to action.
9. Use Data to Improve Campaigns
Data and insights into your customers' behavior, your website, and your email campaigns will help you to improve future campaigns. When you have numbers on how people interact with your site, which emails get the best open rates, and which CTAs have the best click-through rates, it's easier to create a formula for a successful email marketing strategy in the future.
Collect different types of data and use it to inform your decisions. It will also help you to monitor the progress of your campaigns, showing you what's working and what isn't. You should decide which metrics you want to measure to understand the success of your campaign, in addition to the total ROI. This also helps you to set your goals so that you know if your campaign is ultimately successful.
Make your email marketing ROI better than ever by improving your strategy and creating engaging, personalized emails. The right email marketing strategies can help you to achieve a greater ROI from your campaigns.