With each passing season, the Internet continues to change and evolve.
Who would have guessed that nearly half of all e-mail would be SPAM?
Most of us attempting to do business online not only send out a great deal of e-mail to other people, but we are also receiving a lot of it.
And, you do NOT want your email confused with SPAM.
In order for your email message to stand out from the ever maddening crowd of e-mail messages, it must be DIFFERENT, UNIQUE and INTERESTING.
If not, it will wind up getting deleted before it is even read.
What you need to email is the, "Perfect E-mail Ad"!
And, in order to have a, "Perfect E-mail Ad", your email only needs two (3) very important "Key" elements:
1. Be Requested.
2. A "Killer" Title.
3. An Email Link.
Be Requested.
If you already have an Opt-In subscriber list then no doubt you can e-mail them with your message in a proper manner.
If not, then you must advertise in a manner that will be legal and responsive and the best way to accomplish both is through e-zine/newsletter advertisements.
Choose a publication that will target your audience.
The Killer Title.
The Title must be short, no more than 6 to 8 words. Less in this case would be more. It is what goes in the Subject area of your e-mail message.
It must capture the attention of the recipient before they delete it.
One of the best Ad Titles I have ever seen in an e-mail message consisted of just 3 short words. It captured my attention and enticed me to click on the link to visit a web site.
It aroused my curiosity!
Can you guess what those words might have been?
It was simply a question.
All it said was, "What Is This?" And then it gave a URL to visit.
That was the extent of the message.
Your Title is the Subject area of your e-mail message so make it count. If necessary, make use of one or more action words to capture your reader's imagination.
Send a blank email here for a FREE list of 50 Action Words:
mailto:action_words@emailexchange.org
An E-mail Link.
In the above example I used, it showed that the body of the e-mail message only contained a URL, a web site link on which to click to visit.
The e-mail message did cause me to visit the web site, yet it is still NOT a good example of, "A Perfect E-mail Ad".
The other "Key" element of, "A Perfect E-mail Ad" is to include an e-mail link in your message!
Yes, you could include a web site address, like the e-mail message with the 3 short words in the Title that got me to pay them a visit.
But, placing an e-mail contact for those interested to click for further info will provide you with something a web site can not give you - a way to contact your prospect again.
If you send out an ad with a web site address, even if your prospect does visit your web site and then leaves, how can you do a follow-up message to that prospect?
If you first get their e-mail address, then send them the web site address, then you will be able to send them out a follow-up e-mail message to help entice them to visit again for a possible sale.
And, what would be the "Perfect Follow-up" to the "Perfect E-mail Ad"?
Respond with a short email message that is no more than 5 to 10 lines of text long and DO include your web site URL in this e-mail message for people to pay you a visit.
If they just have your web site URL, they can easily visit and you might very well NEVER hear from them again.
But since you now have their e-mail address, you can do a follow-up e-mail message to them in about 3 to 5 days to keep your offer fresh on their minds.
Do NOT make the mistake and do follow-up in just one day as many people set aside their e-mail to read for another day.
Don't you find it annoying when someone starts bombarding you with follow-up e-mails on a daily basis?
Give your prospects time to be impressed with your first message.
Use the "KEY" elements of, "A Perfect E-mail Ad", and you will find it brings you more response and success.