Despite the rampant popularity of social media and digital marketing, traditional forms of marketing have still proven to be the most effective. This guide demonstrates how old-fashioned advertising tactics trump cyber promotions.
Attract Serious Visibility
Promotions in public places automatically attract intrigued audiences. Their reactions are not anonymous, so people will be more respectful than they are online. A billboard will be seen by millions, and it cannot be hacked like a social media account. Ultimately, graffiti vandalism requires much less damage control than offensive statements being distributed as a brand's official viewpoint.
Control Product Placement
Websites update non-stop, so advertisers never know what information will appear alongside their commercial. In contrast, physical promotions can be placed in locations to maximize their demographic appeal. Restaurants still benefit more from regional highway signs, as opposed to virtual ad campaigns. Health products can be placed on billboards near hospitals, and businesses that offer transportation services can advertise at bus stops.
Printed Publications Keep Interest Local
Advertisements in regional magazines are incredibly effective for drawing local attention to any service that is only available in person. This eliminates the hassle of handling inquiries from around the world for something that is only offered in one town. Newspaper promotions are extraordinarily affordable, and they facilitate the engaged interest of a devoted readership.
Enjoy Benefits from Snail Mail
People are simply not inclined to follow their medical professionals on social media websites. Therefore, standard mail is their preferred outlet for those working in the medical field. Bulk mailing options include major discounts, to further incentivize this route. For example, dental postcards are still the most effective way to alert patients about follow-up appointments.
Go Door-to-Door
For immediate sales and liquidations, regular mail can be too slow, and the Internet can often be unreliable. The best alternative in this scenario is to print up catchy notices to plaster all over town. Every door should have a flashy promotion taped to it. Respect requests for non-solicitation, and spread the word like wildfire.
Only Use Social Media to Bolster Traditional Ads
Social media can inadvertently facilitate a two-way conversation that can be detrimental to the brand's image. One-way communication mechanisms allow a company to maintain tight control over the content of their message. When an advertising scheme is already experiencing success, then it is time to expand into the online arena.
With the previous tips in mind, any company can revolutionize their methods of consumer outreach. Remember, a meaningful message is crucial!