Search Engine Optimization is an endless process which requires a lot of on going effort and patience to get desired results. There are many on page factors which affect your ranking in Search engines. The most significant on page factors include:
- Choosing keywords
- Domain name registration
- Title of the page
- Meta tags
- Page Heading
- Keyword Saturation
The first and the most important factor is to select keywords that are related to your business. The selection of keywords also requires some research on the user queries, which are issued to look for a specific service, product and document. Therefore, it is helpful to make some research about the user inputs if they want to find your product through search engines.
The other important task for effective search engine optimization campaign is find the most relevant word for your website while registration. This issue perhaps requires a bit of luck but if you get one with your top keyword then it will be beneficial for you. For instance, if you are going to start an online perfume business through your website, you need to look for a domain name that includes the word “perfume” in it. Similarly if you are having a data recovery business for all storage media types like hard drives, raid servers, file recovery and any other removable media then your domain name must include “data recovery” in it.
The title tag for your pages is very critical if you really want to get a boost at early stages of your search engine optimization activity. The optimized title for your page is one which is relevant to your page content and must include your key word for which you are optimizing your page. Make sure your title is not more than 80 characters and in some cases don’t exceed 70 characters.
Meta tag is not as important now a days as it was in earlier days of search engine optimization but you can keep it with most important keywords and it should not be senseless. Try to keep the length of your meta tags not more than 200 characters.
The selection of your top heading for a page must include a brief sentence about the overall page’s content. For simplicity you can keep it same as the title of the page if applicable. Use H1 or H2 tag with your heading and use additional attribute like strong to make it more distinguishable.
Deciding about the proper key word saturation for a page requires a lot of study and in some cases it really confuses you a lot as one of your competitors might have used different percentage of saturation and the other might have different. So you may not decide about that but my advice is to keep it not more than 5-8 %.