This is a million-dollar question that many Internet marketing professionals are still asking. One main stumbling block is the financial risk of this option. After all, this is pay-per-click, where you will have to pay for every visitor who click through to your site. Even then, there is no guarantee that these visitors will be converted into paying customers.
So is it all doom and gloom? Not exactly.
Just like any other business, all you need is a little bit of innovation and imagination to turn a simple idea into a winning formula, and pay-per-click is no different. In this article, I will share with you 3 simple ideas to turn your PPC advertising campaign into a highly profitable Internet marketing strategy for your online business.
1. Capture the contact details of your visitors
Before we go on, let us face this fact: it is almost impossible to turn first-time visitors into paying customers. Since you will be paying for every visitor in your PPC advertising, the challenge for you now is how you can maximize the price for every click.
Studies have shown that more than 85% of your customers will decide to make a purchase between the 5th to 12th contacts. So what you can do is to make sure that you collect their contact details by leading them into a lead capture page. By doing this, you will be turning them into leads from which you can slowly follow-up on them to derive some future sales.
An even better Internet marketing strategy is to lead your visitors into a squeeze page where they must enter their contact details before they can receive the rest of the content. This can increase the possibility if every visitor actually subscribing to your mailing list.
2. The famous Clickbank strategy
One very popular Internet marketing strategy is to lead your visitors into an affiliate program's sales page using your affiliate link. This is famously known as the 'Clickbank strategy', and is perhaps one of the easiest strategies to execute.
All you need to do is simply sign-up for a Clickbank account. Then, search for any product that has a very high conversion rate. This is very important, because you would want a sales page that is capable of converting the visitors into paying customers.
Once you have got what you are looking for, the next step is to get an affiliate link for that product and use your PPC advertising campaign to promote it. Now, you can just sit back, relax and wait for the checks to roll into your bank account.
Very simple, isn't it? No need for your own website, own domain name, nor your own hosting account. Just follow the steps above, and you would be on your way to earning some serious cash.
3. Lead visitors to a 'Adsense only' page
This Internet marketing strategy is considered black hat. It goes against the rules of Adsense, and can potentially lead to the suspension or banning of your account. But still, a lot of web publishers are actually employing this strategy.
It sounds simply enough: Pay for a visitor using a small bid. Lead that visitor to your page composed of AdSense ads that have a higher cost per click. The difference is the profit.
This is definitely against the rules book of AdSense because the pages are composed only of AdSense ads with no substantive content to boast, but it works for some web publishers who have the balls to try it out.
I wouldn't personally recommend this strategy, but if you decide to give it a shot, do so at your own risk.