Creating a site is a choice that you have to be responsible with. Businesses
nowadays use sites as one way of promoting their product and services. Sites
cannot be known if you did not promote it and it will be useless for the
business and site as well since promotion is one of the most important key
success factors in every business.
Optimizing your site is one factor that can help your business boost its sales
conversion. Analyze your keywords and keep in mind your goal or your target.
Always keep in mind that keywords are an element that search engines could not
live without since it plays an important role on your business.
You should focus on the basics first and then extend your program. Decide on which keywords is more applicable for your business. Focusing on a General keyword will give you a lot of traffic but with less sign ups since there are lot of choices to choose from.
As with Specific keyword it will give you much less
visitors but with higher conversion while when you focus on a massive amount of
specific keywords for each page of your site it will give you high number of
visitors with higher conversion which will be more beneficial for your
business.
Keyword analysis is only one part of improving your site. There are a lot of
things that you should consider in making your site known and for your business
reach success.