Search Engine traffic is the way you are going to get good amount of
visitor to your site. People usually search for business/organizations
and relative terms and not precisely what you sell unless you have
already advertised it to the particular customer. Having best related
keywords in search engine will have very targeted traffic to your site.
Also it is important to make sure your website is positioned for the
best targeted search engine traffic to increase your rankings. Below
are the 5 point checklist that in my opinion you should go over before
even planning e-commerce site.
1. Domain Name: Domain name is the most important item to be considered
when going for an e-commerce site. The domain name should essentially
carry the keywords you will use to target the site. Also while trying
to go for targeted keyword domain you should also try to get it as
shorter as possible. For example, if you have a directory website, then
you should go for having a directory word in your domain. Here the name
will be much bigger but if it is easy to spell like directoryalley then
you should definitely go with it. Also if the keyword you are trying
does not have any good combination domain available try getting similar
keywords domain like for directory, index would be perfect so getting
indexrated would be perfect for directory.
2. Titles: The second most important part of the checklist is Title of
website. It should contain your keyword phrases and should be different
and most relative for each page thus increasing the potency of each
page and giving it much strength in SERPs. You can also increase your
targeted search engine traffic with repeating the keywords for the page
as close to top of page as possible. Also make titles of pages
attractive and interesting which will allure users into coming to your
site. For example, you want to have targeted search engine traffic to
your website servicing submission to web directories and have an
article of submitting to web directories. In this case, you should name
the article with your targeted search engine traffic while making it
more attractive, something like, 5 Absolute unwritten laws of Web Directory Submissions.
3. Content: The content of the page also carries importance for getting
the targeted search engine traffic and should contain informative and
keyword rich data. However you should not go overboard and use all or
most of your keywords in a single page. Spread them out throughout the
site and use only one keyword or key phrase per page. More the keywords
per page more diluted the power of each of your keywords.
4. Keep your site Updated and always current: Search Engines like sites
with updated or current data. You should try to keep your site as
current as possible and should update it daily and if not possible
weekly. More current the data more pages will be cached in the search
engines and more traffic. Also people like more current data and fresh
content. Irrelevant and out of date content turn your visitors off and
thus will lead to decreasing amount of returning visitors.
5. Keep your site Simple: Simplicity goes long way in website design
and getting traffic. Try to make as simple and as attractive as
possible. Make your site look professional and relevant to the subject.
As soon as you try to use out of place style or phrases, you will lose
visitors!
This concludes my 5 point checklist for targeted search engine traffic.
Hope it serves the goal in getting targeted search engine traffic to
your site.
