In this article you will find out how linking is an important part of increasing your visibility in the SERP (search engine results pages).
SEO is very important for websites nowadays, and links are very important for SEO. Most businesses nowadays have realised that an online presence is a must, and with shopping online getting bigger and bigger than ever most businesses realise the importance of having a good search engine presence. SEO (Search Engine Optimisation) is a major concept nowadays. SEO has the purpose of helping a business' website to get on to the first page of a search engines results for a certain keyphrase.
For a business nowadays being on the first page of the search engines for their relevant keyphrases is very important, and an important part of getting a site onto the first page is external links. This is the most important part of optimisation in the eyes of Google.
Google began in 1996 as a project by Larry Page and Sergey Brin. Larry and Sergey were both studying at Stanford University California. In their research project they came up with a plan to make a search engine that ranked websites according to the number of other websites that linked to that site (and ultimately came up with the Google we have today).
The term PageRank was patented in September 2001 – this term is actually named after co-founder Larry Page and not, as some think, named because it is the rank of a page (webpage).
The Google algorithm that records this is very complicated but essentially it again echoes a real life quality guiding factor. The more people that refer your business (or link to your website) then the more trustworthy it is considered.
If site A has 3 inbound links compared to Site B who has 300 then clearly site B will be considered more important.
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However, if the link is from someone in a related industry then it will be a much more valued link, i.e. if our Manchester florists gets a link from a Glasgow florists and a link from a shirt company then the first one will be the more beneficial.
Further to the mix, is the actual importance of the site providing the link itself. If Google rate one site higher than another then that will also have an effect.
In summary the more links the better but quality usually wins over quantity where applicable.
