Search engine optimization is an efficient and powerful process of
promoting web pages on the World Wide Web and attracting visitor
traffic. By increasing web traffic towards your website, you can seek
to have more customers and in turn increase your revenues as and when
they make a purchase. Likewise, search engine marketing involves
spending money for online promotion. This method includes, sponsored
links, PPC and so on.
Internet users search for information
online. And how well your website is able to satiate their requirements
decide how heavy the traffic is going to be. More traffic means higher
conversion rates and higher conversion rates directly translates to
increased revenues and high profit margins. Therefore you get increased
Return On Investments (ROI)
One effective way to increase the
web traffic and attract online users is to integrate search engine
optimizations and search engine marketing techniques. Both the
strategies can be successfully employed together to create a powerful
marketing strategy that would guarantee online success.
Difference between Paid Search and Natural Search
Paid Search engine optimization involves placing 'paid' advertisements
on the search engine results pages. They are the text links that appear
on the top or right-hand side of the search engine results page. These
advertisements contain textual links to websites or landing pages that
are relevant to the search query entered by the user. Paid search is
also referred to as sponsored listings or Pay Per Click listings.
Natural Search engine optimization is the process wherein relevant
keywords and key phrases are chosen for a website and promoted on the
Internet. Promotion of these keywords help the website to fare well on
the search engine results and appear in the top slots. Whenever a user
searches for a particular word that your website is optimized for, you
have higher chances of appearing in the search results.
Paid
search engine optimization and natural search engine optimization are
different methods of promoting websites. However, when they are
combined together they perform better than they do individually by
themselves. Paid advertisements create greater awareness of the website
and increase the natural traffic inflow. Similarly, there are higher
chances of users clicking on a sponsored link if they recognize the
brand name.
Integration of SEO and SEM
The
integration of search engine optimization and search engine marketing
concepts involve the combination of paid and natural searches into a
streamlined marketing plan. Both of them together will increase brand
awareness and soar the popularity of your products and services over
the Internet. This will generate higher returns on investments and more
sales.
Here are some tips to do the same:
Streamline your Messages
The messages, themes and images of both SEO and SEM processes should be
consistent with one another. Both the processes should work towards a
common motive and follow a streamlined procedure in order to work
together. However, they should also maintain their individuality if and
when necessary.
Select Relevant Keywords
Internet
users use popular names that they can identify with to search for
information. Therefore, choose popular keywords that are used by the
public. You can buy branded keywords in a PPC campaign and optimize
your web pages for the same. This will increase the name recognition
effectively with your target audience. What you need is a combination
of unbranded and focus keywords along with branded keywords. This will
decrease your investments and increase your conversion rate
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