High search engine rankings – that’s what every web master and
domain owner on the Internet wants. But it’s only the truly experienced
who know that there’s no magical talisman or secret technique that will
get you a good rank immediately. Top rankings are achieved with
diligence and the use of a variety of SEO methods. If you want to get
started on your climb up the ladder, after a complete on-page
optimization, here are your first steps for off-page optimization to
get that top rankings.
1. Use only high-ranking article directories. Remember, Google
calculates your page’s ranking based on the rank of the other pages
that link to you. Unless those linking pages have high rankings
themselves, the benefits for your page will be nearly insignificant.
Good marketing service providers have minimum limits – usually set at
about PR5 – to ensure that you’ll get maximum benefits from your
articles.
2. Market with unique articles at least thrice a week. Content
is the critical element in unique article marketing, so you have to add
new articles regularly in order to beef up the number of links to your
site. At the same time, you have to keep it consistent and fairly
low-key so as to keep Google from getting suspicious. Thrice a week is
the typical speed for most providers in the SEO industry.
3. Use social media for marketing. It’s probably the most
SEO-friendly technology in the whole of Web 2.0. With the use of
d0-follow and high traffic sites like Digg and StumbleUpon, a single
article or page of yours could spread like wildfire throughout the
whole web. Social networks have the potential of multiplying the
results exponentially, which is why they’re worth considering.
4. Do contextual link building by the second or third month. It’s a strategy that’s particularly effective if your page is already
somewhere towards the middle, but isn’t reaching the top just yet.
Timing is a critical factor for contextual link building because it
bulks up the SEO work that you’ve already done. It is effective if you
hire a professional SEO agency or provider that has a well-maintained
blog network set up on unique class-c IPs. Make sure that each blogpost
is unique if you really want to get the best out of it.
5. Maximize Squidoo, Hubpages and other portals. These portals
are very useful if you want to do contextual link building, not the
least because they’re free. They’re also a great place for you to
establish your company’s name as a force to be reckoned with in your
niche. Besides, they make for great one-way links. And needless to say,
an awesome targeted traffic for your website.
6. Comment on blogs, but be sure that you include do-follow links. This is another cool method for adding to your link building campaign
without spending a cent. With the comments that you put on blogs, you
can bring your company to the attention of people who’ll most likely be
interested in what you have to say. Of course, you can’t expect the
author to approve your spam. Be sensible and people would love to
approve you and follow you.
7. Make YouTube your tube. With the advent of user-generated
multimedia content, it’s become easier than ever to market your company
or site. An interesting video along with a link to your page at the end
would already be effective for link building; a catchy video that’s
associated to your page will have you shooting up the search engine
result pages.
8. Post and advertise on forums. This is yet another method of
free advertising. You can effectively target your specific niche market
without having to spend thousands on advertising costs. It’s the ideal
SEO combination. Not only have you got enough knowledge about updated
stuff but also quality backlinks.
9. Create text links from related sites. No matter how much you
advertise, none of it will be worth anything if your market doesn’t see
it. The whole point of using text links coming from related sites will
be to target your market specifically, and thus minimize your SEO costs.
As you can see, you have a whole grocery list of things to do and goals
to achieve. It takes time, yes, but it gets easier once you’ve laid out
the foundations for your site. With a good service provider at your
side, you should get that top spot in no time at all.